Translations:Local Heroes/6/en
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BSH expanded into the American continent in parallel in the 1990s. The Peruvian brand Coldex had been synonymous with quality and tradition for more than 50 years and was optimally positioned to meet the local needs of customers.[1] The Thermador brand also embodied the values of U.S. culture and was synonymous with innovation, performance and timeless design from 1998.[2]