Translations:Robert Bosch GmbH/10/en

Consumer products exhibtion in 1977. (Source: BSH Corporate Archives)

The situation at the end of the Second World War was similar to the 1920s in terms of the rebuilding effort. An international sales network and global manufacturing network were gradually established again. Apart from automotive technology, Robert Bosch GmbH focused on three other business sectors at this time: power tools, white goods, in other words electrical appliances, and brown goods, including products from the field of radio and television technology. The company grew rapidly and the workforce quadrupled in the intervening years between the 1950s and 1960s. Individual business units were transformed into independent business divisions in the course of modernizing the company structure. For example, the home appliance business was converted into an autonomous Bosch home appliance group in 1965 as part of the restructuring. This company then went on to establish the joint venture Bosch-Siemens Hausgeräte GmbH (BSHG) together with the home appliance arm of Siemens AG in 1967. The Bosch brand had already established itself on the home appliance market with products such as the domestic refrigerator (1933), the Bosch food processor (1952) or the world's first built-in cooker (1962).