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file: Unbenannt_1.jpg|<br>“An entire house full of Constructa.” The “Constructa,” developed by engineer Peter Pfenningsberg from Mettmann, sold like hotcakes in the 1950s (Source: BSH Corporate Archives) <br> <br> | |||
file: Unbenannt_2.jpg|<br>“Saves time, saves money, saves space.” The Constructa was a revolution for German households. (Source: BSH Corporate Archives) <br> <br> | |||
file: Unbenannt_3.jpg|<br>The porthole was the trademark of the “Constructa” – the round glass door on the front for loading the appliance (Source: BSH Corporate Archives)<br> <br> | |||
file: Unbenannt_4.jpg|<br>Not only is the washing clean – the production hall at Constructa Werke GmbH is also spick and span. (Source: BSH Corporate Archives) <br> <br> | |||
file: Unbenannt_5.jpg|<br> Windowshopping with Constructa <br> <br> | |||
file: Unbenannt_6.jpg|<br> The first German automatic washing machines were initially still produced in small volumes of ten appliances per day. In the 1950s, production increased tenfold. (Source: BSH Corporate Archives) <br> <br> | |||
file: Unbenannt_7.jpg|<br> The massive increase in production was accompanied by a variety of creative advertising campaigns to increase demand for the relatively new and unknown product. (Source: BSH Corporate Archives) <br> <br> | |||
file: Unbenannt_8.jpg|<br> 140 VW Beetles. The Constructa Werke GmbH fleet. (Source: BSH Corporate Archives) <br> <br> | |||
file: Unbenannt_9.jpg|<br> The appliance got its name from the Constructa trade fair in Hanover where Peter Pfenningsberg presented his washing machine for the first time. (Source: BSH Corporate Archives) <br> <br> | |||
file: Unbenannt_10.jpg|<br> A revolutionary feature of the first Constructa machines was that a hot water connection was no longer needed. (Source: BSH Corporate Archives) <br> <br> | |||
file: Unbenannt_11.jpg|<br> Competition became increasingly intense following the economic miracle. Products from Italian manufacturers provided particularly fierce competition. (Source: BSH Corporate Archives) <br> <br> | |||
file: Unbenannt_12.jpg|<br> Stealing the show. The Constructa on stage. (Source: BSH Corporate Archives) <br> <br> | |||
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