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The Asia Region: Difference between revisions
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The Asian home appliance market offered huge growth potential. At the same time there was scarcely any other region that posed such manifold challenges for BSH and its products. | The Asian home appliance market offered huge growth potential. At the same time there was scarcely any other region that posed such manifold challenges for BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> and its products. | ||
While efficient, space-saving appliances were in demand in urbanized parts of Asia, machines in less developed areas had to cope especially with power failures or highly fluctuating water pressure, while electrical connections and electronics varied in practically every region. Apart from technical aspects, there were also cultural aspects that had to be taken into account. In India, for example, "hand wash" does not mean gentle cleaning, but rather the thorough kneading and rubbing of heavily soiled clothes.<ref>BSH Corporate Archives, A01-0029, Business Report 2011, page 14.</ref> While 50 percent of all home appliances on the Chinese market would soon be purchased online, it was still good salespeople in India who influenced the decision to buy significantly.<ref>BSH Corporate Archives, A01-0033, Business Report 2014, page 24.</ref> | While efficient, space-saving appliances were in demand in urbanized parts of Asia, machines in less developed areas had to cope especially with power failures or highly fluctuating water pressure, while electrical connections and electronics varied in practically every region. Apart from technical aspects, there were also cultural aspects that had to be taken into account. In India, for example, "hand wash" does not mean gentle cleaning, but rather the thorough kneading and rubbing of heavily soiled clothes.<ref>BSH Corporate Archives, A01-0029, Business Report 2011, page 14.</ref> While 50 percent of all home appliances on the Chinese market would soon be purchased online, it was still good salespeople in India who influenced the decision to buy significantly.<ref>BSH Corporate Archives, A01-0033, Business Report 2014, page 24.</ref> | ||