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BSH in Eastern Europe: Difference between revisions
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===== New markets in Eastern Europe since 1989 ===== | ===== New markets in Eastern Europe since 1989 ===== | ||
After the fall of the Iron Curtain in 1989, BSH turned its attention to Russia and the entire Eastern European region. Since then the region has been a focal point for expansion for the company. BSH has its own sales companies in most Eastern European countries – including the Czech Republic, Serbia, Romania and Ukraine – where it benefits from the high degree of familiarity and good image of its Bosch and Siemens brands.<ref>BSH Corporate Archives, A01-0013, Business Report 1995, page 5.</ref> | After the fall of the Iron Curtain in 1989, BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> turned its attention to Russia and the entire Eastern European region. Since then the region has been a focal point for expansion for the company. BSH has its own sales companies in most Eastern European countries – including the Czech Republic, Serbia, Romania and Ukraine – where it benefits from the high degree of familiarity and good image of its Bosch and Siemens brands.<ref>BSH Corporate Archives, A01-0013, Business Report 1995, page 5.</ref> | ||
===== Slovenia – Small appliances since 1972 ===== | ===== Slovenia – Small appliances since 1972 ===== | ||