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The Asia Region: Difference between revisions
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==== India ==== | ==== India ==== | ||
BSH enjoyed a presence in India since 1997. At this time, a subsidiary company set about establishing a BSH sales and customer service network.<ref>BSH Corporate Archives, A01-0015, Business Report 1997, page 5 and BSH Corporate Archives, A01-0016, Business Report 1998, page 10.</ref> To this day, word-of-mouth recommendations are still the most important form of marketing in tech-savvy India, with its more than 150 million smartphone users (2014).<ref>BSH Corporate Archives, A01-0033, Business Report 2014, page 24.</ref> In the period between 2001 and 2009, the sales company was transferred to an Indian owner as RBS Home Appliances Ltd. due to political requirements. It primarily distributed Siemens products.<ref>Bosch, Siemens JV to unveil local fridge brand, target mass market, The Economic Times, 16.06.2004, http://articles.economictimes.indiatimes.com/2004-06-15/news/27394697_1_rbs-home-appliances-refrigerators-bosch-and-siemens | BSH enjoyed a presence in India since 1997. At this time, a subsidiary company set about establishing a BSH sales and customer service network.<ref>BSH Corporate Archives, A01-0015, Business Report 1997, page 5 and BSH Corporate Archives, A01-0016, Business Report 1998, page 10.</ref> To this day, word-of-mouth recommendations are still the most important form of marketing in tech-savvy India, with its more than 150 million smartphone users (2014).<ref>BSH Corporate Archives, A01-0033, Business Report 2014, page 24.</ref> In the period between 2001 and 2009, the sales company was transferred to an Indian owner as RBS Home Appliances Ltd. due to political requirements. It primarily distributed Siemens products.<ref>Bosch, Siemens JV to unveil local fridge brand, target mass market, The Economic Times, 16.06.2004, http://articles.economictimes.indiatimes.com/2004-06-15/news/27394697_1_rbs-home-appliances-refrigerators-bosch-and-siemens <br> | ||
RBS launches new fridge, The Economic Times, 9.06.2004, http://articles.economictimes.indiatimes.com/2004-06-09/news/27375087_1_rbs-home-appliances-bsh-germany-vipul-b-raval | RBS launches new fridge, The Economic Times, 9.06.2004, http://articles.economictimes.indiatimes.com/2004-06-09/news/27375087_1_rbs-home-appliances-bsh-germany-vipul-b-raval | ||
</ref> In 2009, BSH once more founded a home appliances private limited company in Mumbai.<ref>Tradition, BSH Homepage, https://www.bsh-group.de/index.php?page=1075</ref> The company constructed a new Appliance Park in Chennai for producing washing machines, where production commenced in 2014.<ref>Tradition, BSH Homepage, https://www.bsh-group.de/index.php?page=1075</ref> The factory established itself as a hub for supplying the Indian market and for exporting to the entire Southeast Asia region. A development center was established here at the same time for gas cooktops and extractor hoods.<ref>BSH Corporate Archives, A01-0036, Business Report 2013, from page 38.</ref> | </ref> In 2009, BSH once more founded a home appliances private limited company in Mumbai.<ref>Tradition, BSH Homepage, https://www.bsh-group.de/index.php?page=1075</ref> The company constructed a new Appliance Park in Chennai for producing washing machines, where production commenced in 2014.<ref>Tradition, BSH Homepage, https://www.bsh-group.de/index.php?page=1075</ref> The factory established itself as a hub for supplying the Indian market and for exporting to the entire Southeast Asia region. A development center was established here at the same time for gas cooktops and extractor hoods.<ref>BSH Corporate Archives, A01-0036, Business Report 2013, from page 38.</ref> | ||