BSH Chronology 1984-2002: Sustainability and Internationalization: Difference between revisions

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In 2001, BSH founded a joint venture in the Kabin Buri district of Thailand together with the Japanese electronics corporation Hitachi.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 114. The washing machine factory was closed again in 2013 because the Southeast Asian region was to be supplied from the new production locations in Chennai (India).</ref> BSH had a 60 percent majority holding in the company, which manufactured front-loader washing machines for the Southeast Asian market.<ref>BSH Corporate Archives, A05-0025, inform 2002/2, page 20.</ref> Apart from the thriving local economy in Thailand and the central location in Southeast Asia, a key factor in deciding to locate here was the excellent infrastructure of the business district.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 114.</ref> The joint venture benefited from the technical know-how brought on board by BSH for the production of "Eurowasher" fully automatic front-loader washing machines, while Hitachi was able to offer its own know-how, knowledge of the Thai market as well as existing production facilities. Apart from Thailand, the "Eurowasher" front-loader was also distributed in other countries in Southeast Asia, New Zealand and Australia under the Bosch and Siemens brands.
In 2001, BSH founded a joint venture in the Kabin Buri district of Thailand together with the Japanese electronics corporation Hitachi.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 114. The washing machine factory was closed again in 2013 because the Southeast Asian region was to be supplied from the new production locations in Chennai (India).</ref> BSH had a 60 percent majority holding in the company, which manufactured front-loader washing machines for the Southeast Asian market.<ref>BSH Corporate Archives, A05-0025, inform 2002/2, page 20.</ref> Apart from the thriving local economy in Thailand and the central location in Southeast Asia, a key factor in deciding to locate here was the excellent infrastructure of the business district.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 114.</ref> The joint venture benefited from the technical know-how brought on board by BSH for the production of "Eurowasher" fully automatic front-loader washing machines, while Hitachi was able to offer its own know-how, knowledge of the Thai market as well as existing production facilities. Apart from Thailand, the "Eurowasher" front-loader was also distributed in other countries in Southeast Asia, New Zealand and Australia under the Bosch and Siemens brands.
[[File:Montanana FMH air 01.jpg|thumb|Aerial view of the Balay-factory in Montañana. (Source: BSH mediapool)]]
[[File:Montanana FMH air 01.jpg|thumb|Aerial view of the Balay-factory in Montañana. (Source: Press fotos BSH Hausgeräte GmbH)]]


==== Local companies become part of BSHG ====
==== Local companies become part of BSHG ====

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