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===== Innovations ===== | ===== Innovations ===== | ||
The history of BSH is a history of [[Continuous improvement mindset|inventions, innovations and progressive developments]]. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product AquaStop has been guaranteeing reliable protection against water damage since 1985, while Zeolite drying technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008. | The history of BSH is a history of [[Continuous improvement mindset|inventions, innovations and progressive developments]]. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product AquaStop has been guaranteeing reliable protection against water damage since 1985, while Zeolite drying technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008. Some BSH products in recent decades were even [[Ahead of its time|ahead of their time]]. | ||
===== Milestones in product development ===== | ===== Milestones in product development ===== | ||
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====== BSH Spain ====== | ====== BSH Spain ====== | ||
BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. | BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Another [[Local Heroes|Local Hero]] of BSH. | ||
====== BSH Poland ====== | ====== BSH Poland ====== | ||
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BSH was also active in the [[The Americas Region|America region]] in the 1990s. Apart from the existing sales companies servicing their core markets, BSH was also expanding into North America with the construction of a factory for dishwashers in New Bern and the acquisition of the US home appliance manufacturer Thermador. The development of the South American market began with the takeover of the leading Brazilian home appliance manufacturer Continental in 2001. BSH used the infrastructure acquired in the process to also distribute its Bosch and Siemens brands. The Peruvian cooling appliances manufacturer Coldex was acquired in 1996 to broaden the company’s base on the South American growth market. | BSH was also active in the [[The Americas Region|America region]] in the 1990s. Apart from the existing sales companies servicing their core markets, BSH was also expanding into North America with the construction of a factory for dishwashers in New Bern and the acquisition of the US home appliance manufacturer Thermador. The development of the South American market began with the takeover of the leading Brazilian home appliance manufacturer Continental in 2001. BSH used the infrastructure acquired in the process to also distribute its Bosch and Siemens brands. The Peruvian cooling appliances manufacturer Coldex was acquired in 1996 to broaden the company’s base on the South American growth market. | ||
===== BSH Asia ===== | ===== BSH Asia and BSH Oceania ===== | ||
BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the Pacific region. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | ||
===== BSH Africa and Middle East ===== | |||
BSH is also represented in [[The Region Africa|Africa]] and the Middle East. It has subsidiaries in Morocco, South Africa, Israel and the United Arab Emirates, which are responsible for the local sales organizations. | |||
==== People at BSH ==== | ==== People at BSH ==== | ||