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=== '''Chronological History of BSH''' === | === '''Chronological History of BSH''' === | ||
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The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Robert Bosch GmbH| Robert Bosch GmbH]] and [[Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[The Company Headquarters in Munich|Munich Hochstraße]] represented a clearly visible sign of the merger. [[BSH Chronology 1967-1978: Establishment and National Consolidation|More]] | The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Robert Bosch GmbH| Robert Bosch GmbH]] and [[Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[The Company Headquarters in Munich|Munich Hochstraße]] represented a clearly visible sign of the merger. [[BSH Chronology 1967-1978: Establishment and National Consolidation|More]] | ||
===== 1979-1983: National growth ===== | ===== 1979-1983: National growth ===== | ||
The consolidation of the previous years came just in the nick of time. The German economy and home appliance business was stagnant at the beginning of the 1980s. Despite this, BSHG not only managed to hold its own on the market, it even increased its market share still further. The situation was boosted by the sensational insolvency of the company’s largest competitor and sector leader AEG. BSHG expanded its portfolio with the addition of the well-known [[The Neff Brand and the BSH Site in Bretten| | The consolidation of the previous years came just in the nick of time. The German economy and home appliance business was stagnant at the beginning of the 1980s. Despite this, BSHG not only managed to hold its own on the market, it even increased its market share still further. The situation was boosted by the sensational insolvency of the company’s largest competitor and sector leader AEG. BSHG expanded its portfolio with the addition of the well-known [[The Neff Brand and the BSH Site in Bretten|NEFF brand]], a former subsidiary of AEG. [[BSH Chronology 1979-1983: National Growth|More]] | ||
===== 1984-2002: Sustainability and internationalization ===== | ===== 1984-2002: Sustainability and internationalization ===== | ||
The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[The Americas Region|American]] and [[The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Gaggenau|Gaggenau]] based in Baden. [[BSH Chronology 1984-2002: Sustainability and Internationalization|More]] | The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[The Americas Region|American]] and [[The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Gaggenau|Gaggenau]] based in Baden. [[BSH Chronology 1984-2002: Sustainability and Internationalization|More]] | ||
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=== ''' BSH brands and products''' === | === ''' BSH brands and products''' === | ||
==== History of the BSH brands ==== | ==== History of the BSH brands ==== | ||
The BSH brands convey passion and are among the strongest on the home appliance market. The core brands [[Robert Bosch GmbH|Bosch]] and [[Siemens]] have been there right from the start in 1967. [[The Neff Brand and the BSH Site in Bretten|Neff]] became part of BSH in 1982, while [[Gaggenau]] was added to the portfolio in 1995. Backed by a long history in their own regions, [[Local Heroes]] such as [[Balay]] in Spain (1988) | The BSH brands convey passion and are among the strongest on the home appliance market. The core brands [[Robert Bosch GmbH|Bosch]] and [[Siemens]] have been there right from the start in 1967. [[The Neff Brand and the BSH Site in Bretten|Neff]] became part of BSH in 1982, while [[Gaggenau]] was added to the portfolio in 1995. Backed by a long history in their own regions, [[Local Heroes]] such as [[Balay]] in Spain (1988), [[The Americas Region|Thermador]] in the USA (1998), but also [[History of the Constructa brand|Constructa]], known for [[The Constructa fully automatic washing machine|the first fully automatic washing machine]] in Germany, now additionally benefit from the expertise of the BSH technology centers. The brand portfolio allows BSH to offer a wide range of products for a variety of different customers and needs. | ||
===== Bosch ===== | ===== Bosch ===== | ||
The history of the company [[Robert Bosch GmbH|Bosch]] dates back further, to 1886, when Robert Bosch opened his “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart. Now a global concern, the company started out as a small production, maintenance and repair business. | The history of the company [[Robert Bosch GmbH|Bosch]] dates back further, to 1886, when Robert Bosch opened his “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart. Now a global concern, the company started out as a small production, maintenance and repair business. | ||
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Master mechanic Carl Andreas Neff founded [[The Neff Brand and the BSH Site in Bretten|“Carl Neff Herd- und Ofenfabrik”]] (cooker and oven factory) in Bretten in Germany’s Baden region in 1877. At the end of the 1960s, the company was taken over by AEG and in 1982 became part of BSH. Neff still specializes to this day in the manufacture of cookers, ovens and extractor hoods. | Master mechanic Carl Andreas Neff founded [[The Neff Brand and the BSH Site in Bretten|“Carl Neff Herd- und Ofenfabrik”]] (cooker and oven factory) in Bretten in Germany’s Baden region in 1877. At the end of the 1960s, the company was taken over by AEG and in 1982 became part of BSH. Neff still specializes to this day in the manufacture of cookers, ovens and extractor hoods. | ||
===== Local | ===== Local Brands ===== | ||
The regional BSH brands embodied the successful concept of the company – cutting-edge technology developed for the needs of customers locally. These [[Local_Heroes|Local Heroes]] have been part of BSH’s history from the very beginning. [[History of the Constructa brand|Constructa]] | The regional BSH brands embodied the successful concept of the company – cutting-edge technology developed for the needs of customers locally. These [[Local_Heroes|Local Heroes]] have been part of BSH’s history from the very beginning. [[History of the Constructa brand|Constructa]] and Junker are the local brands in Germany. Outside of Germany, Greek company Pitsos became the first regional BSH brand in 1976. It was followed by [[Balay]] in Spain, Profilo in Turkey, Coldex and Thermador in South and North America. | ||
==== Products and their history ==== | ==== Products and their history ==== | ||