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===== BSH Asia and BSH Oceania ===== | ===== BSH Asia and BSH Oceania ===== | ||
BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | ||
===== BSH Africa and Middle East ===== | |||
BSH is also represented in [[The Region Africa|Africa]] and the Middle East. It has subsidiaries in Morocco, South Africa, Israel and the United Arab Emirates, which are responsible for the local sales organizations. | |||
==== People at BSH ==== | ==== People at BSH ==== | ||