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Region Europe: Difference between revisions
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==== Spain and Portugal ==== | ==== Spain and Portugal ==== | ||
BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer Balay-Safel, resulting in a market share of 24 percent in Spain. The strong market position in Spain also increased BSH’s overall market share in Europe. As a result, at the end of the 1980s the company is the second largest manufacturer of home appliances in Europe.<ref>BSH Corporate Archives, A05-0012, inform 02/1989, p. 2f.</ref> In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. | BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer Balay-Safel, resulting in a market share of 24 percent in Spain. The strong market position in Spain also increased BSH’s overall market share in Europe. As a result, at the end of the 1980s the company is the second largest manufacturer of home appliances in Europe.<ref>BSH Corporate Archives, A05-0012, inform 02/1989, p. 2f.</ref> In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Balay belongs to the [[Local Heroes]] of BSH. | ||
Since 1998, BSH has marketed another brand in Spain and Portugal, UFESA, which was resold in 2018. | |||
==== Turkey ==== | ==== Turkey ==== | ||
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==== Slovenia – Small appliances since 1972 ==== | ==== Slovenia – Small appliances since 1972 ==== | ||
Gorenje began manufacturing mixers and other small appliances for BSH in 1972 under the BSH brands in the Slovenian town of Nazarje.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, München 2007, p. 56; A01-0011, Annual Report 1993, p. 3; inform, A05-0017, 1994/3, p. 1-3.</ref> | Gorenje began manufacturing mixers and other small appliances for BSH in 1972 under the BSH brands in the [[BSH in Slovenia|Slovenian town of Nazarje]].<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, München 2007, p. 56; A01-0011, Annual Report 1993, p. 3; inform, A05-0017, 1994/3, p. 1-3.</ref> | ||
During the Cold War and the accompanying East-West confrontation, the multicultural state of Yugoslavia, to which Slovenia belonged, occupied a special status. Yugoslavia was one of the founding members of the organization of non-aligned states and, despite the communist state doctrine, did not count itself part of the Soviet Union-led bloc. This unique position allowed it to also work comparatively closely with companies from the West. BSH benefited from this in its cooperation with Gorenje. | During the Cold War and the accompanying East-West confrontation, the multicultural state of Yugoslavia, to which Slovenia belonged, occupied a special status. Yugoslavia was one of the founding members of the organization of non-aligned states and, despite the communist state doctrine, did not count itself part of the Soviet Union-led bloc. This unique position allowed it to also work comparatively closely with companies from the West. BSH benefited from this in its cooperation with Gorenje. | ||
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Construction of a new refrigeration plant and a logistics center in St. Petersburg began in 2007. The center not only sells locally produced appliances, but also BSH imports. The majority of the cooling appliances produced in St. Petersburg are destined for the Russian and Ukrainian market.<ref>BSH Corporate Archives, A05-0028, inform 2005/4, p. 8; A01-0025, Annual Report 2007, p. 7; F-BSH-001, 40 Jahre BSH – Eine Chronik, p. 122.</ref> After just three years, BSH is the market leader with Bosch in the segment of free-standing static fridge-freezer combinations. An assembly plant for washing machines was opened additionally in 2012 in St. Petersburg.<ref>BSH Corporate Archives, A01-0030, Annual Report 2012, p. 46.</ref> In 2008, BSH was able to proudly proclaim that it had a base of 3.5 million customers in Russia.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref> | Construction of a new refrigeration plant and a logistics center in St. Petersburg began in 2007. The center not only sells locally produced appliances, but also BSH imports. The majority of the cooling appliances produced in St. Petersburg are destined for the Russian and Ukrainian market.<ref>BSH Corporate Archives, A05-0028, inform 2005/4, p. 8; A01-0025, Annual Report 2007, p. 7; F-BSH-001, 40 Jahre BSH – Eine Chronik, p. 122.</ref> After just three years, BSH is the market leader with Bosch in the segment of free-standing static fridge-freezer combinations. An assembly plant for washing machines was opened additionally in 2012 in St. Petersburg.<ref>BSH Corporate Archives, A01-0030, Annual Report 2012, p. 46.</ref> In 2008, BSH was able to proudly proclaim that it had a base of 3.5 million customers in Russia.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref> | ||
[[file:PED(1).jpg|thumb|The Regensburg-based Electronics, Drives and Systems (EDS) has a production site in the Slovakian town of Michalovce. (Source: BSH Hausgeräte GmbH)]] | [[file:PED(1).jpg|thumb|The Regensburg-based Electronics, Drives and Systems (EDS) has a production site in the Slovakian town of Michalovce. (Source: BSH Hausgeräte GmbH)]] | ||