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==== Germany ====
==== Germany ====


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After its [[BSH Chronologie 1967-1978: Gründung und nationale Konsolidierung|foundation in 1967]], BSH reinforced its economic position in Germany. Germany was and is BSH’s home market. It holds a strong market position here among home appliance manufacturers. BSH has several locations in Germany: Alongside the company headquarters in [[Special:MyLanguage/Die Konzernzentrale München|Munich]] there are production facilities in [[Special:MyLanguage/Bad Neustadt|Bad Neustadt]], [[Special:MyLanguage/Die Marke Neff am Standort Bretten|Bretten]], [[Special:MyLanguage/Die Fabrik und das Technologiezentrum Dillingen|Dillingen]], [[Special:MyLanguage/Die Fabrik Giengen|Giengen]], [[Special:MyLanguage/Die Fabrik Traunreut|Traunreut]] and [[Special:MyLanguage/Die Fabrik Nauen|Nauen]]. The BSH network in Deutschland also includes research and technology, and competence centers in [[Special:MyLanguage/Der Standort Berlin|Berlin]], [[Special:MyLanguage/Bad Neustadt|Bad Neustadt]], [[Special:MyLanguage/BSH Regensburg – Produktbereich Electronic Systems, Drives (PED)|Regensburg]] and [[Special:MyLanguage/Die Fabrik und das Technologiezentrum Dillingen|Dillingen]].  
After its [[BSH Chronologie 1967-1978: Gründung und nationale Konsolidierung|foundation in 1967]], BSH reinforced its economic position in Germany. Germany was and is BSH’s home market. It holds a strong market position here among home appliance manufacturers. BSH has several locations in Germany: Alongside the company headquarters in [[Special:MyLanguage/Die Konzernzentrale München|Munich]] there are production facilities in [[Special:MyLanguage/Bad Neustadt|Bad Neustadt]], [[Special:MyLanguage/Die Marke Neff am Standort Bretten|Bretten]], [Special:MyLanguage/Die Fabrik und das Technologiezentrum Dillingen|Dillingen]], [[Special:MyLanguage/Die Fabrik Giengen|Giengen]], [[Special:MyLanguage/Die Fabrik Traunreut|Traunreut]] and [[Special:MyLanguage/Die Fabrik Nauen|Nauen]]. The BSH network in Deutschland also includes research and technology, and competence centers in [[Special:MyLanguage/Der Standort Berlin|Berlin]], [[Special:MyLanguage/Bad Neustadt|Bad Neustadt]], [[Special:MyLanguage/BSH Regensburg – Produktbereich Electronic Systems, Drives (PED)|Regensburg]] and [[Special:MyLanguage/Die Fabrik und das Technologiezentrum Dillingen|Dillingen]].  
[[file:Pitsos empistosuni.png|thumb|The Pitsos Brand. (Source: BSH Hausgeräte GmbH)]]
[[file:Pitsos empistosuni.png|thumb|The Pitsos Brand. (Source: BSH Hausgeräte GmbH)]]
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BSH started selling Bosch home appliances in [[Special:MyLanguage/Die BSH in Polen|Poland]] in 1990. A new plant for assembling washing machines was established in the Polish city of Lodz in 1994. It was the first new plant to be built by BSH in Eastern Europe, The company thus gained a presence in the region as a producer of large appliances, allowing it to exploit its market potential to the full. The washing machines from Lodz were initially intended exclusively for the Eastern European markets, but were also extended to EU countries from 1999. The Polish BSH subsidiary was honored again with the “Pearl of the Polish Economy” award in 2009. In 2013, BSH acquired the tradition-steeped Polish home appliances manufacturer Zelmer.
BSH started selling Bosch home appliances in [[Special:MyLanguage/Die BSH in Polen|Poland]] in 1990. A new plant for assembling washing machines was established in the Polish city of Lodz in 1994. It was the first new plant to be built by BSH in Eastern Europe, The company thus gained a presence in the region as a producer of large appliances, allowing it to exploit its market potential to the full. The washing machines from Lodz were initially intended exclusively for the Eastern European markets, but were also extended to EU countries from 1999. The Polish BSH subsidiary was honored again with the “Pearl of the Polish Economy” award in 2009. In 2013, BSH acquired the tradition-steeped Polish home appliances manufacturer Zelmer.
[[Datei:Fabryka 007 Rogoznica Zelmer-Fabrik 2012 BSH-Pressebilder.jpg|thumb|Zelmer-Factory in Rogoznica, Poland, 2012. (Source: BSH Hausgeräte GmbH)]]
[[Datei:Fabryka 007 Rogoznica Zelmer-Fabrik 2012 BSH-Pressebilder.jpg|thumb|Zelmer-Factory in Rogoznica, Poland, 2012. (Source: BSH Hausgeräte GmbH)]]
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==== BSH in Russia – from importer to manufacturer ====
BSH has enjoyed a presence in Russia since 1994.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref> The Bosch and Siemens brands are also very well known there and sell well. By 1995, BSH was already the largest Western European importer in Russia.<ref>BSH Corporate Archives, A01-0013, Annual Report 1995, p. 5.</ref> In 1997, the company then started looking into options for further involvement in Russia, including production partnerships.<ref>BSH Corporate Archives, A05-0020, inform 1997/2, p. 29; A01-0015, Annual Report 1997, p. 6.</ref> It ultimately opted to develop its own production facilities. In 1998, BSH opened an assembly plant for gas cookers in Chernogolovka, 60 kilometers east of Moscow, making it the first home appliance manufacturer from the West to have a plant in Russia.<ref>BSH Corporate Archives, A01-0016, Annual Report 1998, p. 10.</ref> BSH defied the economic crisis of 1998/1999. with the Gaggenau and Neff brands being launched on the Russian market between 1998 and 2005.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref>
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===== New production facilities =====
Construction of a new refrigeration plant and a logistics center in St. Petersburg began in 2007. The center not only sells locally produced appliances, but also BSH imports. The majority of the cooling appliances produced in St. Petersburg are destined for the Russian and Ukrainian market.<ref>BSH Corporate Archives, A05-0028, inform 2005/4, p. 8; A01-0025, Annual Report 2007, p. 7; F-BSH-001, 40 Jahre BSH – Eine Chronik, p. 122.</ref> After just three years, BSH is the market leader with Bosch in the segment of free-standing static fridge-freezer combinations. An assembly plant for washing machines was opened additionally in 2012 in St. Petersburg.<ref>BSH Corporate Archives, A01-0030, Annual Report 2012, p. 46.</ref> In 2008, BSH was able to proudly proclaim that it had a base of 3.5 million customers in Russia.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref>
[[file:PED(1).jpg|thumb|The Regensburg-based Electronics, Drives and Systems (EDS) has a production site in the Slovakian town of Michalovce. (Source: BSH Hausgeräte GmbH)]]




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