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Die Seite wurde neu angelegt: „At the turn of the new millennium, BSHG, now called BSH, embarked on a course of modernization. The corporate mission was revised, while business conduct guidelines and diversity management were introduced. Despite tension in the world economy, BSH was able to expand internationally and develop new forward-looking markets. Attention focused especially on growing business abroad in Eastern Europe and North America. BSH also began stepping up its involvemen…“
(Die Seite wurde neu angelegt: „The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the American and Special:My…“)
(Die Seite wurde neu angelegt: „At the turn of the new millennium, BSHG, now called BSH, embarked on a course of modernization. The corporate mission was revised, while business conduct guidelines and diversity management were introduced. Despite tension in the world economy, BSH was able to expand internationally and develop new forward-looking markets. Attention focused especially on growing business abroad in Eastern Europe and North America. BSH also began stepping up its involvemen…“)
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The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[Special:MyLanguage/The Americas Region|American]] and [[Special:MyLanguage/The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Special:MyLanguage/Gaggenau|Gaggenau]] based in Baden.  
The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[Special:MyLanguage/The Americas Region|American]] and [[Special:MyLanguage/The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Special:MyLanguage/Gaggenau|Gaggenau]] based in Baden.  


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At the turn of the new millennium, BSHG, now called BSH, embarked on a course of modernization. The corporate mission was revised, while business conduct guidelines and diversity management were introduced. Despite tension in the world economy, BSH was able to expand internationally and develop new forward-looking markets. Attention focused especially on growing business abroad in Eastern Europe and North America. BSH also began stepping up its involvement in the Arab world in 2010, thus developing a strong international network over the years that guaranteed financial security and economic success.  
Pünktlich zum neuen Jahrtausend modernisiert sich auch die BSHG, nun BSH genannt. Das Unternehmensleitbild wird überarbeitet, Business Conduct Guidelines und ein Diversity Management werden eingeführt. Trotz der angespannten Lage der Weltwirtschaft kann die BSH international expandieren und neue zukunftsträchtige Märkte erschließen. Besondere Beachtung findet der Ausbau des Auslandgeschäftes in Osteuropa und Nordamerika. Seit 2010 verstärkt die BSH auch ihr Engagement im arabischen Raum. Über die Jahre entsteht so ein starkes internationales Netzwerk, das finanzielle Sicherheit und wirtschaftlichen Erfolg garantiert.
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