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(Die Seite wurde neu angelegt: „The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the American and Special:My…“) |
(Die Seite wurde neu angelegt: „At the turn of the new millennium, BSHG, now called BSH, embarked on a course of modernization. The corporate mission was revised, while business conduct guidelines and diversity management were introduced. Despite tension in the world economy, BSH was able to expand internationally and develop new forward-looking markets. Attention focused especially on growing business abroad in Eastern Europe and North America. BSH also began stepping up its involvemen…“) |
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The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[Special:MyLanguage/The Americas Region|American]] and [[Special:MyLanguage/The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Special:MyLanguage/Gaggenau|Gaggenau]] based in Baden. | The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[Special:MyLanguage/The Americas Region|American]] and [[Special:MyLanguage/The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Special:MyLanguage/Gaggenau|Gaggenau]] based in Baden. | ||
At the turn of the new millennium, BSHG, now called BSH, embarked on a course of modernization. The corporate mission was revised, while business conduct guidelines and diversity management were introduced. Despite tension in the world economy, BSH was able to expand internationally and develop new forward-looking markets. Attention focused especially on growing business abroad in Eastern Europe and North America. BSH also began stepping up its involvement in the Arab world in 2010, thus developing a strong international network over the years that guaranteed financial security and economic success. | |||
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