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Die Seite wurde neu angelegt: „Coldex had been in existence since 1964.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref> On the look-out for a successor solution, the previous owner approached BSH with an offer of a 60 percent shareholding. The manufacturer of refrigerators and gas cookers based in Lima was already being supplied for many years by Continental with components for gas cooker production. BSH acquired a 100 percent stake in Coldex S.A. in 1996.<ref>BSH C…“
(Die Seite wurde neu angelegt: „Having acquired a majority shareholding in Continental in 1995, BSH focused increasingly on expanding its own export activities in other countries in Latin America. One promising option that came to light following examination of the different opportunities in Argentina, Chile and Peru was a cooperation with the tradition-steeped home appliances manufacturer Coldex S.A based in Peru.“) |
(Die Seite wurde neu angelegt: „Coldex had been in existence since 1964.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref> On the look-out for a successor solution, the previous owner approached BSH with an offer of a 60 percent shareholding. The manufacturer of refrigerators and gas cookers based in Lima was already being supplied for many years by Continental with components for gas cooker production. BSH acquired a 100 percent stake in Coldex S.A. in 1996.<ref>BSH C…“) |
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Having acquired a majority shareholding in Continental in 1995, BSH focused increasingly on expanding its own export activities in other countries in Latin America. One promising option that came to light following examination of the different opportunities in Argentina, Chile and Peru was a cooperation with the tradition-steeped home appliances manufacturer Coldex S.A based in Peru. | Having acquired a majority shareholding in Continental in 1995, BSH focused increasingly on expanding its own export activities in other countries in Latin America. One promising option that came to light following examination of the different opportunities in Argentina, Chile and Peru was a cooperation with the tradition-steeped home appliances manufacturer Coldex S.A based in Peru. | ||
Coldex had been in existence since 1964.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref> On the look-out for a successor solution, the previous owner approached BSH with an offer of a 60 percent shareholding. The manufacturer of refrigerators and gas cookers based in Lima was already being supplied for many years by Continental with components for gas cooker production. BSH acquired a 100 percent stake in Coldex S.A. in 1996.<ref>BSH Corporate Archives: Folder 3 Tochtermann BSH Historie: Entwurf an die Gesellschafterdelegation der BSHG, 12.08.1996: Ausbau unseres Geschäfts in Lateinamerika, page 3, 4.</ref> The company held a 30 percent share of the cooker market in 1996/1997 and an incredible 60 percent share of the refrigerator market in Peru, but scarcely capitalized on its export opportunities. This was the starting point for BSH as it began supplying home appliances from 1997 to the Andean region, Central America and the Caribbean, something that to date had only been possible to a limited extent from Brazil.<ref>BSH Corporate Archives, A05-0020, inform 1997/1, page 41.</ref> BSH therefore already succeeded in the first year in exporting 30 percent of the appliances produced by Coldex.<ref>BSH Corporate Archives, A05-0021, inform 1998/1, page 40.</ref> | |||
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