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Die Seite wurde neu angelegt: „The company began marketing Bosch as a premium brand in Peru in 1999 – while the Coldex brand was aimed at consumers in the middle income bracket thanks to its attractive price/performance ratio.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref>“
(Die Seite wurde neu angelegt: „Coldex had been in existence since 1964.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref> On the look-out for a successor solution, the previous owner approached BSH with an offer of a 60 percent shareholding. The manufacturer of refrigerators and gas cookers based in Lima was already being supplied for many years by Continental with components for gas cooker production. BSH acquired a 100 percent stake in Coldex S.A. in 1996.<ref>BSH C…“) |
(Die Seite wurde neu angelegt: „The company began marketing Bosch as a premium brand in Peru in 1999 – while the Coldex brand was aimed at consumers in the middle income bracket thanks to its attractive price/performance ratio.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref>“) Markierungen: Mobile Bearbeitung Mobile Web-Bearbeitung |
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Coldex had been in existence since 1964.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref> On the look-out for a successor solution, the previous owner approached BSH with an offer of a 60 percent shareholding. The manufacturer of refrigerators and gas cookers based in Lima was already being supplied for many years by Continental with components for gas cooker production. BSH acquired a 100 percent stake in Coldex S.A. in 1996.<ref>BSH Corporate Archives: Folder 3 Tochtermann BSH Historie: Entwurf an die Gesellschafterdelegation der BSHG, 12.08.1996: Ausbau unseres Geschäfts in Lateinamerika, page 3, 4.</ref> The company held a 30 percent share of the cooker market in 1996/1997 and an incredible 60 percent share of the refrigerator market in Peru, but scarcely capitalized on its export opportunities. This was the starting point for BSH as it began supplying home appliances from 1997 to the Andean region, Central America and the Caribbean, something that to date had only been possible to a limited extent from Brazil.<ref>BSH Corporate Archives, A05-0020, inform 1997/1, page 41.</ref> BSH therefore already succeeded in the first year in exporting 30 percent of the appliances produced by Coldex.<ref>BSH Corporate Archives, A05-0021, inform 1998/1, page 40.</ref> | Coldex had been in existence since 1964.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref> On the look-out for a successor solution, the previous owner approached BSH with an offer of a 60 percent shareholding. The manufacturer of refrigerators and gas cookers based in Lima was already being supplied for many years by Continental with components for gas cooker production. BSH acquired a 100 percent stake in Coldex S.A. in 1996.<ref>BSH Corporate Archives: Folder 3 Tochtermann BSH Historie: Entwurf an die Gesellschafterdelegation der BSHG, 12.08.1996: Ausbau unseres Geschäfts in Lateinamerika, page 3, 4.</ref> The company held a 30 percent share of the cooker market in 1996/1997 and an incredible 60 percent share of the refrigerator market in Peru, but scarcely capitalized on its export opportunities. This was the starting point for BSH as it began supplying home appliances from 1997 to the Andean region, Central America and the Caribbean, something that to date had only been possible to a limited extent from Brazil.<ref>BSH Corporate Archives, A05-0020, inform 1997/1, page 41.</ref> BSH therefore already succeeded in the first year in exporting 30 percent of the appliances produced by Coldex.<ref>BSH Corporate Archives, A05-0021, inform 1998/1, page 40.</ref> | ||
The company began marketing Bosch as a premium brand in Peru in 1999 – while the Coldex brand was aimed at consumers in the middle income bracket thanks to its attractive price/performance ratio.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref> | |||
< | <span id="Brasilien_geht,_Chile_kommt"></span> | ||
===== | =====From Brazil to Chile===== | ||
BSH sold Continental to the Mexican company Exinmex S.A. de C.V. in 2009<ref>BSH Corporate Archives, A05-0032, inform 2009/3, September, page 11. BSH Corporate Archives, A01-0027, Business Report 2009, page 49.</ref>, though this in no way indicated a waning of interest in South America. Coldex continued to belong to the BSH family. BSH made the decision in 2010 to become active in Chile and founded a sales organization there as a branch office of BSH Peru.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref> The Casa Bosch, as it was known, in the capital Santiago offered sales and showroom space for training and exclusive events. | |||
< | <span id="Einzelnachweise"></span> | ||
== | == Notes == | ||