2.976
Bearbeitungen
Die Region Asien/en: Unterschied zwischen den Versionen
Zur Navigation springen
Zur Suche springen
Die Seite wurde neu angelegt: „BSH had set its sights on becoming the largest foreign manufacturer of home appliances in China, thus creating a strong basis for further expansions in Asia and Oceania. The most important sales arguments since activities commenced in Asia included the know-how of BSH and the innovative and high-quality German products.<ref>BSH Corporate Archives, B03-0091, TV Interview Dr. Kugler on JS TV International Channel, March 8, 2006.</ref> The Siemens brand was…“
(Die Seite wurde neu angelegt: „thumb|400x400px|Quality check in BSH's Nanjing site, China in 2006. (Source: Press fotos BSH Hausgeräte GmbH) When the Appliance Park was inaugurated in Nanjing, China, on March 8, 2006, the then Executive Vice President of BSH, Dr. Robert Kugler, described China as the "… key to the global development of BSH, and (…) a stable and highly promising market."<ref>BSH Corpo…“) |
(Die Seite wurde neu angelegt: „BSH had set its sights on becoming the largest foreign manufacturer of home appliances in China, thus creating a strong basis for further expansions in Asia and Oceania. The most important sales arguments since activities commenced in Asia included the know-how of BSH and the innovative and high-quality German products.<ref>BSH Corporate Archives, B03-0091, TV Interview Dr. Kugler on JS TV International Channel, March 8, 2006.</ref> The Siemens brand was…“) |
||
| Zeile 9: | Zeile 9: | ||
When the Appliance Park was inaugurated in Nanjing, China, on March 8, 2006, the then Executive Vice President of BSH, Dr. Robert Kugler, described China as the "… key to the global development of BSH, and (…) a stable and highly promising market."<ref>BSH Corporate Archives, B03-0091, Address by Dr. Robert Kugler Executive Vice President, BSH Bosch and Siemens Hausgeräte GmbH. On the occasion of the inauguration of the Nanjing factory site. Appliance Park, Nanjing, China, March 7, 2006, page 4: "''... key to the global development of BSH, and (...) a stable and highly promising market.''"</ref> | When the Appliance Park was inaugurated in Nanjing, China, on March 8, 2006, the then Executive Vice President of BSH, Dr. Robert Kugler, described China as the "… key to the global development of BSH, and (…) a stable and highly promising market."<ref>BSH Corporate Archives, B03-0091, Address by Dr. Robert Kugler Executive Vice President, BSH Bosch and Siemens Hausgeräte GmbH. On the occasion of the inauguration of the Nanjing factory site. Appliance Park, Nanjing, China, March 7, 2006, page 4: "''... key to the global development of BSH, and (...) a stable and highly promising market.''"</ref> | ||
BSH had set its sights on becoming the largest foreign manufacturer of home appliances in China, thus creating a strong basis for further expansions in Asia and Oceania. The most important sales arguments since activities commenced in Asia included the know-how of BSH and the innovative and high-quality German products.<ref>BSH Corporate Archives, B03-0091, TV Interview Dr. Kugler on JS TV International Channel, March 8, 2006.</ref> The Siemens brand was first introduced in 1994 to avoid competing with own brands. It was only when the brand and the products were firmly anchored in the consciousness of Chinese consumers that the Bosch brand was rolled out at the end of 2004.<ref>BSH Corporate Archives, B03-0091, Press Release for EA opening, March 8, 2006.</ref> | |||
<div lang="de-x-formal" dir="ltr" class="mw-content-ltr"> | <div lang="de-x-formal" dir="ltr" class="mw-content-ltr"> | ||