2.976
Bearbeitungen
Die Region Asien/en: Unterschied zwischen den Versionen
Zur Navigation springen
Zur Suche springen
Die Seite wurde neu angelegt: „Because the Chinese market was so strictly regulated for foreign companies, BSH decided to make its initial foray in China in the form of a joint venture. Following eleven months of negotiations, BSH and the Chinese Little Swan Co. Ltd inked a joint venture agreement on November 11, 1994 for the manufacture of washing machines in Wuxi, China. In addition to the production plant, a sales service and logistics center was also established. Wuxi Little Swan w…“
(Die Seite wurde neu angelegt: „BSH had set its sights on becoming the largest foreign manufacturer of home appliances in China, thus creating a strong basis for further expansions in Asia and Oceania. The most important sales arguments since activities commenced in Asia included the know-how of BSH and the innovative and high-quality German products.<ref>BSH Corporate Archives, B03-0091, TV Interview Dr. Kugler on JS TV International Channel, March 8, 2006.</ref> The Siemens brand was…“) |
(Die Seite wurde neu angelegt: „Because the Chinese market was so strictly regulated for foreign companies, BSH decided to make its initial foray in China in the form of a joint venture. Following eleven months of negotiations, BSH and the Chinese Little Swan Co. Ltd inked a joint venture agreement on November 11, 1994 for the manufacture of washing machines in Wuxi, China. In addition to the production plant, a sales service and logistics center was also established. Wuxi Little Swan w…“) |
||
| Zeile 11: | Zeile 11: | ||
BSH had set its sights on becoming the largest foreign manufacturer of home appliances in China, thus creating a strong basis for further expansions in Asia and Oceania. The most important sales arguments since activities commenced in Asia included the know-how of BSH and the innovative and high-quality German products.<ref>BSH Corporate Archives, B03-0091, TV Interview Dr. Kugler on JS TV International Channel, March 8, 2006.</ref> The Siemens brand was first introduced in 1994 to avoid competing with own brands. It was only when the brand and the products were firmly anchored in the consciousness of Chinese consumers that the Bosch brand was rolled out at the end of 2004.<ref>BSH Corporate Archives, B03-0091, Press Release for EA opening, March 8, 2006.</ref> | BSH had set its sights on becoming the largest foreign manufacturer of home appliances in China, thus creating a strong basis for further expansions in Asia and Oceania. The most important sales arguments since activities commenced in Asia included the know-how of BSH and the innovative and high-quality German products.<ref>BSH Corporate Archives, B03-0091, TV Interview Dr. Kugler on JS TV International Channel, March 8, 2006.</ref> The Siemens brand was first introduced in 1994 to avoid competing with own brands. It was only when the brand and the products were firmly anchored in the consciousness of Chinese consumers that the Bosch brand was rolled out at the end of 2004.<ref>BSH Corporate Archives, B03-0091, Press Release for EA opening, March 8, 2006.</ref> | ||
Because the Chinese market was so strictly regulated for foreign companies, BSH decided to make its initial foray in China in the form of a joint venture. Following eleven months of negotiations, BSH and the Chinese Little Swan Co. Ltd inked a joint venture agreement on November 11, 1994 for the manufacture of washing machines in Wuxi, China. In addition to the production plant, a sales service and logistics center was also established. Wuxi Little Swan was one of the leading manufacturers on the Chinese market at this time.<ref>BSH Corporate Archives, A01-0013, Business Report 1995, page 8 and BSH Corporate Archives, A05-0017, inform 04/1994, Jg. 17, page 1.</ref> The joint venture was called BSW Household Appliances Ltd.<ref>BSH Corporate Archives, A05-0018, inform 01/1995 Jg. 18, page 27.</ref> Production was expanded at the end of 1995 to include cookers, cooktops and extractor hoods. Just one year later, BSH succeeded in extending its position on the Chinese market by entering a further joint venture and thus expanded its product portfolio in China to include cooling appliances. BSY Cooling Appl. Ltd. was founded in Chuzhou together with the Yangzi Group. The Siemens cooling appliances had captured a market share of ten percent by the time the year was out, thus also outstripping the local Chinese Yangzi brand. | |||
[[File:BSH-Taiwan 2012 ribbon cutting Vertriebsgesellschaft BSH media pool.jpg|thumb|400x400px|Ribbon cutting at the grand opening of BSH branch in Taipeh, Taiwan in 2012. (Source: Press fotos BSH Hausgeräte GmbH)]] | |||
<div lang="de-x-formal" dir="ltr" class="mw-content-ltr"> | <div lang="de-x-formal" dir="ltr" class="mw-content-ltr"> | ||