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History of the Constructa brand: Difference between revisions
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Production continued to increase. Technical innovations, such as the flow method and the automatic water heating, convinced customers. Competition in the sector was still very tough however. Reining therefore entered negotiations with Siemens Electrogeräte AG, which produced washing machines at that time but not fully automatic washing machines. Siemens acquired Constructa on June 30, 1961.<ref>See Constructa Werke GmbH, 1965 in: Document collection folder (general) 1951-1958 Constructa, company history, BSH Corporate Archives, page 17.</ref> At the time of the takeover, Constructa had a workforce of 3,500 employees and boasted monthly production figures of 20,000 automatic washing and drying machines. | Production continued to increase. Technical innovations, such as the flow method and the automatic water heating, convinced customers. Competition in the sector was still very tough however. Reining therefore entered negotiations with Siemens Electrogeräte AG, which produced washing machines at that time but not fully automatic washing machines. Siemens acquired Constructa on June 30, 1961.<ref>See Constructa Werke GmbH, 1965 in: Document collection folder (general) 1951-1958 Constructa, company history, BSH Corporate Archives, page 17.</ref> At the time of the takeover, Constructa had a workforce of 3,500 employees and boasted monthly production figures of 20,000 automatic washing and drying machines. | ||
The premises in Lintdorf were extended in the 1960s with the addition of new buildings. Despite this, Siemens decided to move production to Berlin. Constructa together with Siemens Electrogeräte AG became part of BSH in 1967.<ref>See Constructa Werke GmbH, 1965 in: Document folder collection (general) 1951-1958 Constructa, company history, BSH Corporate Archives, pages 183-186.</ref> | The premises in Lintdorf were extended in the 1960s with the addition of new buildings. Despite this, Siemens decided to move production to Berlin. Constructa together with Siemens Electrogeräte AG became part of BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> in 1967.<ref>See Constructa Werke GmbH, 1965 in: Document folder collection (general) 1951-1958 Constructa, company history, BSH Corporate Archives, pages 183-186.</ref> | ||
The age of the economic miracle was now past. Competition became more intense with particularly strong competition from cheap goods from Italy. Despite this Constructa survived – as an established brand backed by a strong parent company. Constructa washing machines continued to be developed by the engineers at BSH. The appliances offered solutions for life in a modern city: for example, the 45 cm wide top-loading washing machine could fit in any small apartment and the multi-economy system helped to save energy and water. By the end of the 1980s, Constructa was really setting standards in terms of eco-design. Constructa extended the range over the decades, adding on dishwashers, refrigerators and freezers as well as built-in appliance solutions for kitchens. Even today, Constructa appliances are produced primarily in Germany and stand for reliable quality. | The age of the economic miracle was now past. Competition became more intense with particularly strong competition from cheap goods from Italy. Despite this Constructa survived – as an established brand backed by a strong parent company. Constructa washing machines continued to be developed by the engineers at BSH. The appliances offered solutions for life in a modern city: for example, the 45 cm wide top-loading washing machine could fit in any small apartment and the multi-economy system helped to save energy and water. By the end of the 1980s, Constructa was really setting standards in terms of eco-design. Constructa extended the range over the decades, adding on dishwashers, refrigerators and freezers as well as built-in appliance solutions for kitchens. Even today, Constructa appliances are produced primarily in Germany and stand for reliable quality. | ||
== Einzelnachweise == | == Einzelnachweise == | ||