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Ahead of its time: Difference between revisions
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World premieres, impressive innovation, cutting-edge design and maximum customer benefit: That is what BSH and its brands stand for. However, this doesn’t always mean that a product will also gain market acceptance and success. BSH has produced products in recent decades that were ahead of their time and are still waiting to make that all-important breakthrough. | [[File:Dressman C02-0277-001.jpg|thumb|The shirt ironing machine. (Source: BSH Corporate Archives)]]World premieres, impressive innovation, cutting-edge design and maximum customer benefit: That is what BSH and its brands stand for. However, this doesn’t always mean that a product will also gain market acceptance and success. BSH has produced products in recent decades that were ahead of their time and are still waiting to make that all-important breakthrough. | ||
==== The shirt ironing machine ==== | ==== The shirt ironing machine ==== | ||
BSH presented a world innovation in fall 2003: A fully automatic shirt ironing machine that could dry and iron a shirt in seven minutes. The “Dressman” or “Shirtmaster” was the logical extension for Siemens and Bosch in the laundry care field of expertise. It cost 999 euros at the time and was launched on the market in 2003 just in time for Christmas.<ref>BSH Corporate Archives A05-0026, inform 2003/3, page 15.</ref> | BSH presented a world innovation in fall 2003: A fully automatic shirt ironing machine that could dry and iron a shirt in seven minutes. The “Dressman” or “Shirtmaster” was the logical extension for Siemens and Bosch in the laundry care field of expertise. It cost 999 euros at the time and was launched on the market in 2003 just in time for Christmas.<ref>BSH Corporate Archives A05-0026, inform 2003/3, page 15.</ref> | ||
[[File:C01-F0567 CoolCaddy.jpg|thumb|The Cool Caddy. (Source: BSH Corporate Archives)]] | |||
==== For refrigerated treats in between ==== | ==== For refrigerated treats in between ==== | ||
The Cool Caddy from Bosch was also an innovative, forward-looking product. A small portable refrigerator for serving chilled drinks wherever needed: right next to the sofa or on the patio. The Bosch Cool Caddy or Cool Keeper was launched on the market in 2000.<ref>BSH Corporate Archives A05-0024, inform 2001/März, page 35.</ref> | The Cool Caddy from Bosch was also an innovative, forward-looking product. A small portable refrigerator for serving chilled drinks wherever needed: right next to the sofa or on the patio. The Bosch Cool Caddy or Cool Keeper was launched on the market in 2000.<ref>BSH Corporate Archives A05-0024, inform 2001/März, page 35.</ref> | ||