Ahead of its time
The shirt ironing machine
BSH presented a world innovation in fall 2003: A fully automatic shirt ironing machine that could dry and iron a shirt in seven minutes. The “Dressman” or “Shirtmaster” was the logical extension for Siemens and Bosch in the laundry care field of expertise. It cost 999 euros at the time and was launched on the market in 2003 just in time for Christmas.
For refrigerated treats in between
The Cool Caddy from Bosch was also an innovative, forward-looking product. A small portable refrigerator for serving chilled drinks wherever needed: right next to the sofa or on the patio. The Bosch Cool Caddy or Cool Keeper was launched on the market in 2000.
The revolution in the kitchen no longer needed an oven door: The Siemens LiftMatic oven launched in 2005 dropped the entire floor of the oven with hinged baking trays down to counter level by means of a lift. This allowed the contents of the oven to be accessed effortlessly from three sides.
Another idea that still hasn’t quite made it: Refrigerators with integrated flat screen or built-in CD player. BSH presented the CoolMedia appliances from Bosch and Siemens in 2004. The refrigerators offered multimedia entertainment with high image quality and perfect sound.
- BSH Corporate Archives A05-0026, inform 2003/3, page 15.
- BSH Corporate Archives A05-0024, inform 2001/März, page 35.
- BSH Corporate Archives A05-0028, inform 2005/4, page 19.
- Bosch Corporate Archives 9901680891, Bosch Zünder 2004/9, page 6.