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→History of the BSH brands
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=== '''Chronological History of BSH''' === | === '''Chronological History of BSH''' === | ||
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=== ''' BSH brands and products''' === | === ''' BSH brands and products''' === | ||
==== History of the BSH brands ==== | ==== History of the BSH brands ==== | ||
The BSH brands convey passion and are among the strongest on the home appliance market. The core brands [[Robert Bosch GmbH|Bosch]] and [[Siemens]] have been there right from the start in 1967. [[The Neff Brand and the BSH Site in Bretten|Neff]] became part of BSH in 1982, while [[Gaggenau]] was added to the portfolio in 1995. Backed by a long history in their own regions, [[Local Heroes]] such as [[Balay]] in Spain (1988) | The BSH brands convey passion and are among the strongest on the home appliance market. The core brands [[Robert Bosch GmbH|Bosch]] and [[Siemens]] have been there right from the start in 1967. [[The Neff Brand and the BSH Site in Bretten|Neff]] became part of BSH in 1982, while [[Gaggenau]] was added to the portfolio in 1995. Backed by a long history in their own regions, [[Local Heroes]] such as [[Balay]] in Spain (1988), [[The Americas Region|Thermador]] in the USA (1998), but also [[History of the Constructa brand|Constructa]], known for [[The Constructa fully automatic washing machine|the first fully automatic washing machine]] in Germany, now additionally benefit from the expertise of the BSH technology centers. The brand portfolio allows BSH to offer a wide range of products for a variety of different customers and needs. | ||
===== Bosch ===== | ===== Bosch ===== | ||
The history of the company [[Robert Bosch GmbH|Bosch]] dates back further, to 1886, when Robert Bosch opened his “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart. Now a global concern, the company started out as a small production, maintenance and repair business. | The history of the company [[Robert Bosch GmbH|Bosch]] dates back further, to 1886, when Robert Bosch opened his “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart. Now a global concern, the company started out as a small production, maintenance and repair business. | ||
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Master mechanic Carl Andreas Neff founded [[The Neff Brand and the BSH Site in Bretten|“Carl Neff Herd- und Ofenfabrik”]] (cooker and oven factory) in Bretten in Germany’s Baden region in 1877. At the end of the 1960s, the company was taken over by AEG and in 1982 became part of BSH. Neff still specializes to this day in the manufacture of cookers, ovens and extractor hoods. | Master mechanic Carl Andreas Neff founded [[The Neff Brand and the BSH Site in Bretten|“Carl Neff Herd- und Ofenfabrik”]] (cooker and oven factory) in Bretten in Germany’s Baden region in 1877. At the end of the 1960s, the company was taken over by AEG and in 1982 became part of BSH. Neff still specializes to this day in the manufacture of cookers, ovens and extractor hoods. | ||
===== Local | ===== Local Brands ===== | ||
The regional BSH brands embodied the successful concept of the company – cutting-edge technology developed for the needs of customers locally. These [[Local_Heroes|Local Heroes]] have been part of BSH’s history from the very beginning. [[History of the Constructa brand|Constructa]] | The regional BSH brands embodied the successful concept of the company – cutting-edge technology developed for the needs of customers locally. These [[Local_Heroes|Local Heroes]] have been part of BSH’s history from the very beginning. [[History of the Constructa brand|Constructa]] and Junker are the local brands in Germany. Outside of Germany, Greek company Pitsos became the first regional BSH brand in 1976. It was followed by [[Balay]] in Spain, Profilo in Turkey, Coldex and Thermador in South and North America. | ||
==== Products and their history ==== | ==== Products and their history ==== | ||
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===== Innovations ===== | ===== Innovations ===== | ||
The history of BSH is a history of [[Continuous improvement mindset|inventions, innovations and progressive developments]]. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product AquaStop has been guaranteeing reliable protection against water damage since 1985, while Zeolite drying technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008. | The history of BSH is a history of [[Continuous improvement mindset|inventions, innovations and progressive developments]]. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product AquaStop has been guaranteeing reliable protection against water damage since 1985, while Zeolite drying technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008. Some BSH products in recent decades were even [[Ahead of its time|ahead of their time]]. | ||
===== Milestones in product development ===== | ===== Milestones in product development ===== | ||
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====== BSH Spain ====== | ====== BSH Spain ====== | ||
BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. | BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Another [[Local Heroes|Local Hero]] of BSH. | ||
====== BSH Poland ====== | ====== BSH Poland ====== | ||
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===== BSH Asia and BSH Oceania ===== | ===== BSH Asia and BSH Oceania ===== | ||
BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | ||
===== BSH Africa and Middle East ===== | |||
BSH is also represented in [[The Region Africa|Africa]] and the Middle East. It has subsidiaries in Morocco, South Africa, Israel and the United Arab Emirates, which are responsible for the local sales organizations. | |||
==== People at BSH ==== | ==== People at BSH ==== | ||