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→1979-1983: National growth
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The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Robert Bosch GmbH| Robert Bosch GmbH]] and [[Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[The Company Headquarters in Munich|Munich Hochstraße]] represented a clearly visible sign of the merger. [[BSH Chronology 1967-1978: Establishment and National Consolidation|More]] | The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Robert Bosch GmbH| Robert Bosch GmbH]] and [[Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[The Company Headquarters in Munich|Munich Hochstraße]] represented a clearly visible sign of the merger. [[BSH Chronology 1967-1978: Establishment and National Consolidation|More]] | ||
===== 1979-1983: National growth ===== | ===== 1979-1983: National growth ===== | ||
The consolidation of the previous years came just in the nick of time. The German economy and home appliance business was stagnant at the beginning of the 1980s. Despite this, BSHG not only managed to hold its own on the market, it even increased its market share still further. The situation was boosted by the sensational insolvency of the company’s largest competitor and sector leader AEG. BSHG expanded its portfolio with the addition of the well-known [[The Neff Brand and the BSH Site in Bretten| | The consolidation of the previous years came just in the nick of time. The German economy and home appliance business was stagnant at the beginning of the 1980s. Despite this, BSHG not only managed to hold its own on the market, it even increased its market share still further. The situation was boosted by the sensational insolvency of the company’s largest competitor and sector leader AEG. BSHG expanded its portfolio with the addition of the well-known [[The Neff Brand and the BSH Site in Bretten|NEFF brand]], a former subsidiary of AEG. [[BSH Chronology 1979-1983: National Growth|More]] | ||
===== 1984-2002: Sustainability and internationalization ===== | ===== 1984-2002: Sustainability and internationalization ===== | ||
The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[The Americas Region|American]] and [[The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Gaggenau|Gaggenau]] based in Baden. [[BSH Chronology 1984-2002: Sustainability and Internationalization|More]] | The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[The Americas Region|American]] and [[The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Gaggenau|Gaggenau]] based in Baden. [[BSH Chronology 1984-2002: Sustainability and Internationalization|More]] | ||