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→BSH Asia
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BSH was also active in the [[The Americas Region|America region]] in the 1990s. Apart from the existing sales companies servicing their core markets, BSH was also expanding into North America with the construction of a factory for dishwashers in New Bern and the acquisition of the US home appliance manufacturer Thermador. The development of the South American market began with the takeover of the leading Brazilian home appliance manufacturer Continental in 2001. BSH used the infrastructure acquired in the process to also distribute its Bosch and Siemens brands. The Peruvian cooling appliances manufacturer Coldex was acquired in 1996 to broaden the company’s base on the South American growth market. | BSH was also active in the [[The Americas Region|America region]] in the 1990s. Apart from the existing sales companies servicing their core markets, BSH was also expanding into North America with the construction of a factory for dishwashers in New Bern and the acquisition of the US home appliance manufacturer Thermador. The development of the South American market began with the takeover of the leading Brazilian home appliance manufacturer Continental in 2001. BSH used the infrastructure acquired in the process to also distribute its Bosch and Siemens brands. The Peruvian cooling appliances manufacturer Coldex was acquired in 1996 to broaden the company’s base on the South American growth market. | ||
===== BSH Asia ===== | ===== BSH Asia and BSH Oceania ===== | ||
BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the Pacific region. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | ||
==== People at BSH ==== | ==== People at BSH ==== | ||