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===== BSH Europe ===== | ===== BSH Europe ===== | ||
BSH has always regarded itself not only as a German but also a European company. Soon after it was established, BSH began to position itself on the European market. BSH’s European expansion began in Greece and Slovenia in the 1970s, followed by Spain in the 1980s and then Eastern Europe, especially Poland, in the 1990s with the fall of the Iron Curtain. | BSH has always regarded itself not only as a German but also a [[Region Europe|European company]]. Soon after it was established, BSH began to position itself on the European market. BSH’s European expansion began in Greece and Slovenia in the 1970s, followed by Spain in the 1980s and then Eastern Europe, especially Poland, in the 1990s with the fall of the Iron Curtain. | ||
Most of the production locations and sales organizations today are located in Europe. BSH is also the world’s leading home appliance manufacturer in Europe. | Most of the production locations and sales organizations today are located in Europe. BSH is also the world’s leading home appliance manufacturer in Europe. | ||