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Robert Bosch GmbH: Difference between revisions
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==== White and brown goods: the home appliance business ==== | ==== White and brown goods: the home appliance business ==== | ||
The situation at the end of the Second World War was similar to the 1920s in terms of the rebuilding effort. An international sales network and global manufacturing network were gradually established again. Apart from automotive technology, Robert Bosch GmbH focused on three other business sectors at this time: power tools, white goods, in other words electrical appliances, and brown goods, including products from the field of radio and television technology. The company grew rapidly and the workforce quadrupled in the intervening years between the 1950s and 1960s. Individual business units were transformed into independent business divisions in the course of modernizing the company structure. For example, the home appliance business was converted into an autonomous Bosch home appliance group in 1965 as part of the restructuring. This company then went on to establish the joint venture Bosch-Siemens Hausgeräte GmbH (BSHG) together with the home appliance arm of Siemens AG in 1967. The Bosch brand had already established itself on the home appliance market with products such as the domestic refrigerator (1933), the Bosch food processor (1952) or the world's first built-in cooker (1962).<ref>Robert Bosch GmbH (Hrsg.): Bosch 125 Jahre Technik fürs Leben. Stuttgart, 2011, pages 87-104. Robert Bosch Hausgeräte GmbH (Hrsg.): 75 Jahre Bosch Hausgeräte. Stuttgart, 2008, pages 8-9.</ref> | The situation at the end of the Second World War was similar to the 1920s in terms of the rebuilding effort. An international sales network and global manufacturing network were gradually established again. Apart from automotive technology, Robert Bosch GmbH focused on three other business sectors at this time: power tools, white goods, in other words electrical appliances, and [[Brown goods – entertainment electronics from BSH|brown goods]], including products from the field of radio and television technology. The company grew rapidly and the workforce quadrupled in the intervening years between the 1950s and 1960s. Individual business units were transformed into independent business divisions in the course of modernizing the company structure. For example, the home appliance business was converted into an autonomous Bosch home appliance group in 1965 as part of the restructuring. This company then went on to establish the joint venture Bosch-Siemens Hausgeräte GmbH (BSHG) together with the home appliance arm of Siemens AG in 1967. The Bosch brand had already established itself on the home appliance market with products such as [[The first Bosch refrigerator – a round affair|the domestic refrigerator]] (1933), the Bosch food processor (1952) or the world's first built-in cooker (1962).<ref>Robert Bosch GmbH (Hrsg.): Bosch 125 Jahre Technik fürs Leben. Stuttgart, 2011, pages 87-104. Robert Bosch Hausgeräte GmbH (Hrsg.): 75 Jahre Bosch Hausgeräte. Stuttgart, 2008, pages 8-9.</ref> | ||
[[File:1977 Ausstellung Kleine Hausgeräte BSH Konzernarchiv E01-0504 14.jpg|thumb|Consumer products exhibtion in 1977. (Source: BSH Corporate Archives)]] | [[File:1977 Ausstellung Kleine Hausgeräte BSH Konzernarchiv E01-0504 14.jpg|thumb|Consumer products exhibtion in 1977. (Source: BSH Corporate Archives)]] | ||
The parent company continued to develop into a global concern in the years that followed. The expansion into Asian markets that had been taking place since the 1970s and 1980s was followed by the development of the Eastern European markets in the 1990s with the opening of the Iron Curtain. The telecommunications product division grew in importance, while the digital age in the new millennium heralded the use of connected technology. The 21st century has already posed new challenges in the form of the global economic crisis and climate change.<ref>Robert Bosch GmbH (Hrsg.): Bosch 125 Jahre Technik fürs Leben. Stuttgart, 2011, pages 126-151.</ref> | The parent company continued to develop into a global concern in the years that followed. The expansion into Asian markets that had been taking place since the 1970s and 1980s was followed by the development of the Eastern European markets in the 1990s with the opening of the Iron Curtain. The telecommunications product division grew in importance, while the digital age in the new millennium heralded the use of connected technology. The 21st century has already posed new challenges in the form of the global economic crisis and climate change.<ref>Robert Bosch GmbH (Hrsg.): Bosch 125 Jahre Technik fürs Leben. Stuttgart, 2011, pages 126-151.</ref> | ||