1,069
edits
Region Europe: Difference between revisions
Jump to navigation
Jump to search
no edit summary
No edit summary |
No edit summary |
||
| Line 6: | Line 6: | ||
After its foundation in 1967, BSH reinforced its economic position in Germany. Germany was and is BSH’s home market. It holds a strong market position here among home appliance manufacturers. BSH has several locations in Germany: Alongside the company headquarters in Munich there are production facilities in Bad Neustadt, Bretten, Dillingen, Giengen, Traunreut and Nauen. The BSH network in Deutschland also includes research and technology, and competence centers in Berlin, Bad Neustadt, Regensburg and Dillingen. | After its foundation in 1967, BSH reinforced its economic position in Germany. Germany was and is BSH’s home market. It holds a strong market position here among home appliance manufacturers. BSH has several locations in Germany: Alongside the company headquarters in Munich there are production facilities in Bad Neustadt, Bretten, Dillingen, Giengen, Traunreut and Nauen. The BSH network in Deutschland also includes research and technology, and competence centers in Berlin, Bad Neustadt, Regensburg and Dillingen. | ||
[[file:Pitsos empistosuni.png| | [[file:Pitsos empistosuni.png|thumb|The Pitsos Brand. (Source: BSH Hausgeräte GmbH)]] | ||
==== France ==== | ==== France ==== | ||
| Line 42: | Line 42: | ||
BSH started selling Bosch home appliances in Poland in 1990. A new plant for assembling washing machines was established in the Polish city of Lodz in 1994. It was the first new plant to be built by BSH in Eastern Europe, The company thus gained a presence in the region as a producer of large appliances, allowing it to exploit its market potential to the full. The washing machines from Lodz were initially intended exclusively for the Eastern European markets, but were also extended to EU countries from 1999. The Polish BSH subsidiary was honored again with the “Pearl of the Polish Economy” award in 2009. In 2013, BSH acquired the tradition-steeped Polish home appliances manufacturer Zelmer. | BSH started selling Bosch home appliances in Poland in 1990. A new plant for assembling washing machines was established in the Polish city of Lodz in 1994. It was the first new plant to be built by BSH in Eastern Europe, The company thus gained a presence in the region as a producer of large appliances, allowing it to exploit its market potential to the full. The washing machines from Lodz were initially intended exclusively for the Eastern European markets, but were also extended to EU countries from 1999. The Polish BSH subsidiary was honored again with the “Pearl of the Polish Economy” award in 2009. In 2013, BSH acquired the tradition-steeped Polish home appliances manufacturer Zelmer. | ||
[[ | [[file:Fabryka 007 Rogoznica Zelmer-Fabrik 2012 BSH-Pressebilder.jpg|thumb|Zelmer-Fabrik im polnischen Rogoznica, 2012. (Quelle: Pressebilder BSH Hausgeräte GmbH)]] | ||
==== BSH in Russia – from importer to manufacturer ==== | ==== BSH in Russia – from importer to manufacturer ==== | ||
| Line 55: | Line 55: | ||
In 2015, the home appliances market in Russia experienced a drop of 14 percent compared with the previous year.<ref>BSH Corporate Archives, A05-0038, inform 2015/3, p. 7.</ref> Despite the serious economic situation caused by the EU sanctions due to the Ukraine crisis, BSH has maintained its presence in Russia.<ref>https://themoscowtimes.com/articles/sanctions-dont-matter-on-russian-market-says-germanys-bsh-ceo-49468 (last visited 7.12.2016).</ref> | In 2015, the home appliances market in Russia experienced a drop of 14 percent compared with the previous year.<ref>BSH Corporate Archives, A05-0038, inform 2015/3, p. 7.</ref> Despite the serious economic situation caused by the EU sanctions due to the Ukraine crisis, BSH has maintained its presence in Russia.<ref>https://themoscowtimes.com/articles/sanctions-dont-matter-on-russian-market-says-germanys-bsh-ceo-49468 (last visited 7.12.2016).</ref> | ||
[[ | [[file:PED(1) BSH Regensburg.jpg|thumb|Der Produktbereich Electronic Systems, Drives (PED) in Regensburg hat seinen Fertigungsstandort im slowakischen Michalovce. (Quelle: BSH Hausgeräte GmbH)]] | ||
| Line 68: | Line 68: | ||
In a number of European countries sales companies, organized as BSH subsidiaries, are responsible for selling home appliances locally. These include: Denmark (Ballerup), Norway (Oslo), Sweden (Solna), Finland (Helsinki), Austria (Vienna), Belgium (Brussels), Luxembourg (Senningerberg), France (St. Oen), United Kingdom (Milton Keynes), Italy (Milan), Switzerland (Geroldswil), Czech Republic (Prague), Croatia (Zagreb), Serbia (Belgrade), Bulgaria (Sofia), Romania (Bucharest), Hungary (Budapest), Ukraine (Kiev).<ref>https://www.bsh-group.com/company/bsh-worldwide (abgerufen am 30.08.2017)</ref> | In a number of European countries sales companies, organized as BSH subsidiaries, are responsible for selling home appliances locally. These include: Denmark (Ballerup), Norway (Oslo), Sweden (Solna), Finland (Helsinki), Austria (Vienna), Belgium (Brussels), Luxembourg (Senningerberg), France (St. Oen), United Kingdom (Milton Keynes), Italy (Milan), Switzerland (Geroldswil), Czech Republic (Prague), Croatia (Zagreb), Serbia (Belgrade), Bulgaria (Sofia), Romania (Bucharest), Hungary (Budapest), Ukraine (Kiev).<ref>https://www.bsh-group.com/company/bsh-worldwide (abgerufen am 30.08.2017)</ref> | ||
[[file:0275-03-12 Hoofddorp inspiratiehuis außen-9463 ISO BSH-Archiv.jpg| | [[file:0275-03-12 Hoofddorp inspiratiehuis außen-9463 ISO BSH-Archiv.jpg|thumb|200x200px|BSH-Showroom in Hoofddorp, Netherlands. (Source: BSH Hausgeräte GmbH)]] | ||
==== Netherlands ==== | ==== Netherlands ==== | ||