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BSH started selling Bosch home appliances in Poland in 1990. A new plant for assembling washing machines was established in the Polish city of Lodz in 1994. It was the first new plant to be built by BSH in Eastern Europe, The company thus gained a presence in the region as a producer of large appliances, allowing it to exploit its market potential to the full. The washing machines from Lodz were initially intended exclusively for the Eastern European markets, but were also extended to EU countries from 1999. The Polish BSH subsidiary was honored again with the “Pearl of the Polish Economy” award in 2009. In 2013, BSH acquired the tradition-steeped Polish home appliances manufacturer Zelmer.
BSH started selling Bosch home appliances in Poland in 1990. A new plant for assembling washing machines was established in the Polish city of Lodz in 1994. It was the first new plant to be built by BSH in Eastern Europe, The company thus gained a presence in the region as a producer of large appliances, allowing it to exploit its market potential to the full. The washing machines from Lodz were initially intended exclusively for the Eastern European markets, but were also extended to EU countries from 1999. The Polish BSH subsidiary was honored again with the “Pearl of the Polish Economy” award in 2009. In 2013, BSH acquired the tradition-steeped Polish home appliances manufacturer Zelmer.
[[file:Fabryka 007 Rogoznica Zelmer-Fabrik 2012 BSH-Pressebilder.jpg|thumb|Zelmer-Fabrik im polnischen Rogoznica, 2012. (Quelle: Pressebilder BSH Hausgeräte GmbH)]]
[[file:Fabryka 007 Rogoznica Zelmer-Fabrik 2012 BSH-Pressebilder.jpg|thumb|Zelmer-Factory in Rogoznica, Poland, 2012. (Source: BSH Hausgeräte GmbH)]]


==== BSH in Russia – from importer to manufacturer ====
==== BSH in Russia – from importer to manufacturer ====
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In 2015, the home appliances market in Russia experienced a drop of 14 percent compared with the previous year.<ref>BSH Corporate Archives, A05-0038, inform 2015/3, p. 7.</ref> Despite the serious economic situation caused by the EU sanctions due to the Ukraine crisis, BSH has maintained its presence in Russia.<ref>https://themoscowtimes.com/articles/sanctions-dont-matter-on-russian-market-says-germanys-bsh-ceo-49468 (last visited 7.12.2016).</ref>
In 2015, the home appliances market in Russia experienced a drop of 14 percent compared with the previous year.<ref>BSH Corporate Archives, A05-0038, inform 2015/3, p. 7.</ref> Despite the serious economic situation caused by the EU sanctions due to the Ukraine crisis, BSH has maintained its presence in Russia.<ref>https://themoscowtimes.com/articles/sanctions-dont-matter-on-russian-market-says-germanys-bsh-ceo-49468 (last visited 7.12.2016).</ref>
[[file:PED(1).jpg|thumb|Der Produktbereich Electronic Systems, Drives (PED) in Regensburg hat seinen Fertigungsstandort im slowakischen Michalovce. (Quelle: BSH Hausgeräte GmbH)]]
[[file:PED(1).jpg|thumb|The Regensburg-based Electronics, Drives and Systems (EDS) has a production site in the Slovakian town of Michalovce. (Source: BSH Hausgeräte GmbH)]]




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