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BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> has always regarded itself not only as a German but also a European company.<ref>„Der europäische Markt erfordert Unternehmen europäischen Ausmaßes." Quote from the preamble of the joint venture contract, BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 26.</ref> It was founded in 1967 in the middle of the continent, in Germany. Consolidation and growth of BSH in Germany was followed by a phase of expansion into other European countries. | BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> has always regarded itself not only as a German but also a European company.<ref>„Der europäische Markt erfordert Unternehmen europäischen Ausmaßes." Quote from the preamble of the joint venture contract, BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 26.</ref> It was founded in 1967 in the middle of the continent, in Germany. Consolidation and growth of BSH in Germany was followed by a phase of expansion into other European countries. | ||
Most of the production locations and sales organizations today are located in Europe.<ref>https://www.bsh-group.com/de/unternehmen/bsh-weltweit ( | Most of the production locations and sales organizations today are located in Europe.<ref>https://www.bsh-group.com/de/unternehmen/bsh-weltweit (Retrieved 29.08.2017)</ref> BSH is also the world’s leading home appliance manufacturer in Europe.<ref>BSH Corporate Archives, A01-0035, Annual Report 2015, p. 2.</ref> | ||
==== Germany ==== | ==== Germany ==== | ||
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BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer Balay-Safel, resulting in a market share of 24 percent in Spain. The strong market position in Spain also increased BSH’s overall market share in Europe. As a result, at the end of the 1980s the company is the second largest manufacturer of home appliances in Europe.<ref>BSH Corporate Archives, A05-0012, inform 02/1989, p. 2f.</ref> In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. | BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer Balay-Safel, resulting in a market share of 24 percent in Spain. The strong market position in Spain also increased BSH’s overall market share in Europe. As a result, at the end of the 1980s the company is the second largest manufacturer of home appliances in Europe.<ref>BSH Corporate Archives, A05-0012, inform 02/1989, p. 2f.</ref> In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. | ||
Balay and Ufesa – another BSH brand since 1998 that is marketed in Spain and Portugal<ref>http://www.ufesa.com/ ( | Balay and Ufesa – another BSH brand since 1998 that is marketed in Spain and Portugal<ref>http://www.ufesa.com/ (Retrieved 30.08.2017)</ref> – are also among BSH’s Local Heroes. | ||
==== Turkey ==== | ==== Turkey ==== | ||
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===== Onward and upward in Russia despite the crisis ===== | ===== Onward and upward in Russia despite the crisis ===== | ||
In 2015, the home appliances market in Russia experienced a drop of 14 percent compared with the previous year.<ref>BSH Corporate Archives, A05-0038, inform 2015/3, p. 7.</ref> Despite the serious economic situation caused by the EU sanctions due to the Ukraine crisis, BSH has maintained its presence in Russia.<ref>https://themoscowtimes.com/articles/sanctions-dont-matter-on-russian-market-says-germanys-bsh-ceo-49468 ( | In 2015, the home appliances market in Russia experienced a drop of 14 percent compared with the previous year.<ref>BSH Corporate Archives, A05-0038, inform 2015/3, p. 7.</ref> Despite the serious economic situation caused by the EU sanctions due to the Ukraine crisis, BSH has maintained its presence in Russia.<ref>https://themoscowtimes.com/articles/sanctions-dont-matter-on-russian-market-says-germanys-bsh-ceo-49468 (Retrieved 7.12.2016).</ref> | ||
[[file:PED(1).jpg|thumb|The Regensburg-based Electronics, Drives and Systems (EDS) has a production site in the Slovakian town of Michalovce. (Source: BSH Hausgeräte GmbH)]] | [[file:PED(1).jpg|thumb|The Regensburg-based Electronics, Drives and Systems (EDS) has a production site in the Slovakian town of Michalovce. (Source: BSH Hausgeräte GmbH)]] | ||
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==== Sales companies in European countries ==== | ==== Sales companies in European countries ==== | ||
In a number of European countries sales companies, organized as BSH subsidiaries, are responsible for selling home appliances locally. These include: Denmark (Ballerup), Norway (Oslo), Sweden (Solna), Finland (Helsinki), Austria (Vienna), Belgium (Brussels), Luxembourg (Senningerberg), France (St. Oen), United Kingdom (Milton Keynes), Italy (Milan), Switzerland (Geroldswil), Czech Republic (Prague), Croatia (Zagreb), Serbia (Belgrade), Bulgaria (Sofia), Romania (Bucharest), Hungary (Budapest), Ukraine (Kiev).<ref>https://www.bsh-group.com/company/bsh-worldwide ( | In a number of European countries sales companies, organized as BSH subsidiaries, are responsible for selling home appliances locally. These include: Denmark (Ballerup), Norway (Oslo), Sweden (Solna), Finland (Helsinki), Austria (Vienna), Belgium (Brussels), Luxembourg (Senningerberg), France (St. Oen), United Kingdom (Milton Keynes), Italy (Milan), Switzerland (Geroldswil), Czech Republic (Prague), Croatia (Zagreb), Serbia (Belgrade), Bulgaria (Sofia), Romania (Bucharest), Hungary (Budapest), Ukraine (Kiev).<ref>https://www.bsh-group.com/company/bsh-worldwide (Retrieved 30.08.2017)</ref> | ||
[[file:0275-03-12 Hoofddorp inspiratiehuis außen-9463 ISO BSH-Archiv.jpg|thumb|200x200px|BSH-Showroom in Hoofddorp, Netherlands. (Source: BSH Hausgeräte GmbH)]] | [[file:0275-03-12 Hoofddorp inspiratiehuis außen-9463 ISO BSH-Archiv.jpg|thumb|200x200px|BSH-Showroom in Hoofddorp, Netherlands. (Source: BSH Hausgeräte GmbH)]] | ||