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→Slovenia – Small appliances since 1972
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==== Slovenia – Small appliances since 1972 ==== | ==== Slovenia – Small appliances since 1972 ==== | ||
Gorenje began manufacturing mixers and other small appliances for BSH in 1972 under the BSH brands in the [[Slovenia|Slovenian town of Nazarje]].<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, München 2007, p. 56; A01-0011, Annual Report 1993, p. 3; inform, A05-0017, 1994/3, p. 1-3.</ref> | Gorenje began manufacturing mixers and other small appliances for BSH in 1972 under the BSH brands in the [[BSH in Slovenia|Slovenian town of Nazarje]].<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, München 2007, p. 56; A01-0011, Annual Report 1993, p. 3; inform, A05-0017, 1994/3, p. 1-3.</ref> | ||
During the Cold War and the accompanying East-West confrontation, the multicultural state of Yugoslavia, to which Slovenia belonged, occupied a special status. Yugoslavia was one of the founding members of the organization of non-aligned states and, despite the communist state doctrine, did not count itself part of the Soviet Union-led bloc. This unique position allowed it to also work comparatively closely with companies from the West. BSH benefited from this in its cooperation with Gorenje. | During the Cold War and the accompanying East-West confrontation, the multicultural state of Yugoslavia, to which Slovenia belonged, occupied a special status. Yugoslavia was one of the founding members of the organization of non-aligned states and, despite the communist state doctrine, did not count itself part of the Soviet Union-led bloc. This unique position allowed it to also work comparatively closely with companies from the West. BSH benefited from this in its cooperation with Gorenje. | ||