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Local Heroes

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[[File:1260_55_Constructa+Model+Kind_1200dpi_-_Kopie.jpg|thumb|miniatur|Constructa commercial picture from the 1950s (Source: Press fotos BSH Hausgeräte GmbH)]]The regional BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> brands embodied the successful concept of the company – cutting-edge technology developed for the needs of customers locally. Regional brands were part of BSH's history from the very beginning. The company's local brands also included [[History of the Constructa brand|Constructa]], which became famous for producing Germany's first fully automatic washing machine. Constructa was already part of [[Siemens]] when BSH was established, and is today the epitome of high performance and reliability. Modern technology combined with tradition in the claim "Simply well made".
==== From Europe to the entire world ====
[[File:Pitsos empistosuni.png|thumb|400x400px|Logo Pitsos. (Source: Press fotos BSH Hausgeräte GmbH)]]
The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref>
Thanks to the excellent potential and promising growth rates of the Turkish home appliance market, the then second largest home appliance provider in Turkey became part of BSH in 1995. The established Profilo brand proved to be extremely popular with customers.<ref>BSH Corporate Archives, A01-00, Business Report 1995, pages 5-7.</ref>
[[File:MCIM01951026 logo-balay.jpg|thumb|400x400px|Logo Baly. (Source: Press fotos BSH Hausgeräte GmbH)]]
BSH expanded into the American continent in parallel in the 1990s. The Peruvian brand Coldex had been synonymous with quality and tradition for more than 50 years and was optimally positioned to meet the local needs of customers.<ref>BSH Corporate Archives, A01-00, Business Report 1996, page 8.</ref> The Thermador brand also embodied the values of U.S. culture and was synonymous with innovation, performance and timeless design from 1998.<ref>BSH Corporate Archives, A01-00, Business Report 1998, page 6.</ref>

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