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The Neff Brand and the BSH Site in Bretten: Difference between revisions
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The Neff Brand and the BSH Site in Bretten (view source)
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In addition to the plant in Bretten, an appliance factory had been established in the Ruiter Valley by 1957 along with a factory for large-scale kitchen equipment in Bruchsal as well as a foundry in Rinklingen. The product range was extended and modernized. In 1952, the state-of-the-art Arcus electric cooker became the most successful Neff product of post-war production. A uniform product line from refrigerators and cookers to washing machines was successfully launched in 1955 and manufacture of chest freezers commenced. Two years later, Neff became the first company in Europe to produce microwave ovens and in 1958 launched the first induction cooker in Europe.<ref>BSH Corporate Archives, F-Neff-004, Hans Tischert: 80 Jahre Neff, page 15. BSH Corporate Archives, F-Neff-005, Gabriele Kicherer: Geschichte und Bedeutung der Marke Neff, Dissertation, Aachen 1994, page 41.</ref> | In addition to the plant in Bretten, an appliance factory had been established in the Ruiter Valley by 1957 along with a factory for large-scale kitchen equipment in Bruchsal as well as a foundry in Rinklingen. The product range was extended and modernized. In 1952, the state-of-the-art Arcus electric cooker became the most successful Neff product of post-war production. A uniform product line from refrigerators and cookers to washing machines was successfully launched in 1955 and manufacture of chest freezers commenced. Two years later, Neff became the first company in Europe to produce microwave ovens and in 1958 launched the first induction cooker in Europe.<ref>BSH Corporate Archives, F-Neff-004, Hans Tischert: 80 Jahre Neff, page 15. BSH Corporate Archives, F-Neff-005, Gabriele Kicherer: Geschichte und Bedeutung der Marke Neff, Dissertation, Aachen 1994, page 41.</ref> | ||
By the mid-sixties, some 3,000 employees were working at four plant locations of Carl Neff GmbH, which – as the largest German manufacturer of electric, coal and oil burning cookers – was exporting to just short of 50 countries. | By the mid-sixties, some 3,000 employees were working at four plant locations of Carl Neff GmbH, which – as the largest German manufacturer of electric, coal and oil burning cookers – was exporting to just short of 50 countries. | ||
==== Neff Joins Forces with BSH ==== | ==== Neff Joins Forces with BSH ==== | ||
[[File:1982 Neff Logo und Slogan 1982 wohl noch vor BSH.jpg|thumb|Neff logo and claim: "Neff - at home in the best kitchens" (Source: BSH Corporate Archives)]] | |||
The company began to experience difficulties for the first time in 1965 when it took over the insolvent competitor Juncker & Ruh in Karlsruhe. Lack of investment and ultimately the end of the economic miracle with dramatically declining growth rates led to the closure of the site in 1968.<ref>BSH Corporate Archives, F-Neff-007, Peter Bahn: "Weiße Ware" – Bretten und seine Herdindustrie, from page 29.</ref> | The company began to experience difficulties for the first time in 1965 when it took over the insolvent competitor Juncker & Ruh in Karlsruhe. Lack of investment and ultimately the end of the economic miracle with dramatically declining growth rates led to the closure of the site in 1968.<ref>BSH Corporate Archives, F-Neff-007, Peter Bahn: "Weiße Ware" – Bretten und seine Herdindustrie, from page 29.</ref> | ||