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The Asia Region: Difference between revisions
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The Asian home appliance market offered huge growth potential. At the same time there was scarcely any other region that posed such manifold challenges for BSH and its products. | The Asian home appliance market offered huge growth potential. At the same time there was scarcely any other region that posed such manifold challenges for BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> and its products. | ||
While efficient, space-saving appliances were in demand in urbanized parts of Asia, machines in less developed areas had to cope especially with power failures or highly fluctuating water pressure, while electrical connections and electronics varied in practically every region. Apart from technical aspects, there were also cultural aspects that had to be taken into account. In India, for example, "hand wash" does not mean gentle cleaning, but rather the thorough kneading and rubbing of heavily soiled clothes.<ref>BSH Corporate Archives, A01-0029, Business Report 2011, page 14.</ref> While 50 percent of all home appliances on the Chinese market would soon be purchased online, it was still good salespeople in India who influenced the decision to buy significantly.<ref>BSH Corporate Archives, A01-0033, Business Report 2014, page 24.</ref> | While efficient, space-saving appliances were in demand in urbanized parts of Asia, machines in less developed areas had to cope especially with power failures or highly fluctuating water pressure, while electrical connections and electronics varied in practically every region. Apart from technical aspects, there were also cultural aspects that had to be taken into account. In India, for example, "hand wash" does not mean gentle cleaning, but rather the thorough kneading and rubbing of heavily soiled clothes.<ref>BSH Corporate Archives, A01-0029, Business Report 2011, page 14.</ref> While 50 percent of all home appliances on the Chinese market would soon be purchased online, it was still good salespeople in India who influenced the decision to buy significantly.<ref>BSH Corporate Archives, A01-0033, Business Report 2014, page 24.</ref> | ||
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==== Asia and Oceania ==== | ==== Asia and Oceania ==== | ||
Following its successful entry to the Chinese market in 1994, BSH began to further expand its market presence in the Asia region. Locations were established in Hong Kong and Singapore in 1995 and 1996 as ''regional headquarters'' for Asia and the Pacific as a whole<ref>BSH Corporate Archives, B03-0091, Press Release Singapore, December 2, 2006 and BSH Corporate Archives, A05-0018, inform 03/1995, Jg. 18, page 6.</ref> and acted as a basis for establishing further locations in | Following its successful entry to the Chinese market in 1994, BSH began to further expand its market presence in the Asia region. Locations were established in Hong Kong and Singapore in 1995 and 1996 as ''regional headquarters'' for Asia and the Pacific as a whole<ref>BSH Corporate Archives, B03-0091, Press Release Singapore, December 2, 2006 and BSH Corporate Archives, A05-0018, inform 03/1995, Jg. 18, page 6.</ref> and acted as a basis for establishing further locations in Indonesia, Malaysia, New Zealand, Taiwan, Thailand and also in [[The Australia/Oceania Region|the Australia/Oceania region]]. Most of the locations in Asia had been successfully established by 2006. BSH's presence in Asia was also further expanded in the years that followed. At celebrations to mark the 10th anniversary of the Asian headquarters in Singapore, a doubling of revenue growth in the Asian region, excluding China and India, was set out as a corporate goal.<ref>BSH Corporate Archives, B03-0091, Press and Public Relations (external), press clipping, 2006.</ref> | ||
[[File:MCIM01943091 BSH-Technology-Center-India-Inauguration.jpg|thumb|400x400px|Inauguration of the BSH technology center in Adugodi, India. (Source: Press fotos BSH Hausgeräte GmbH)]] | [[File:MCIM01943091 BSH-Technology-Center-India-Inauguration.jpg|thumb|400x400px|Inauguration of the BSH technology center on 21. November 2016 in Adugodi, India. (Source: Press fotos BSH Hausgeräte GmbH)]] | ||
==== India ==== | ==== India ==== | ||