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The Zelmer brand: Difference between revisions
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(Created page with "The company Zelmer was founded in 1937, producing field kitchens and military equipment in its factory, if only for a brief period.<ref>http://www.zelmer.com/why-zelmer</ref>...") |
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===== Regional Brand Hub ===== | ===== Regional Brand Hub ===== | ||
BSH made a public takeover bid to Zelmer through its Polish subsidiary BSH Sprzet Gospodarstwa Domowego Sp. z o.o in December 2012. Apart from expanding its presence in Central and Eastern European countries, the goal was primarily to expand the Consumer Products (CP) sector.<ref>BSH Corporate Archives, A01-0030, BSH Business Report 2012, page 117.</ref> The regional small appliance brands were bundled in Poland and a Regional Brand Hub (RBH) was established, which was managed by the Zelmer team and assumed responsibility as entrepreneur for the CP product portfolio of the regional BSH brands in the small appliances segment. Streamlined processes were introduced to ensure increased efficiencies and a low cost position for the appliances that were distributed under the regional brands. In addition to Zelmer, the regional bands included Pitsos, Profilo and Ufesa.<ref>BSH Corporate Archives, A05-0041, inform, Issue 03/2014, page 11.</ref> | BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> made a public takeover bid to Zelmer through its Polish subsidiary BSH Sprzet Gospodarstwa Domowego Sp. z o.o in December 2012. Apart from expanding its presence in Central and Eastern European countries, the goal was primarily to expand the Consumer Products (CP) sector.<ref>BSH Corporate Archives, A01-0030, BSH Business Report 2012, page 117.</ref> The regional small appliance brands were bundled in Poland and a Regional Brand Hub (RBH) was established, which was managed by the Zelmer team and assumed responsibility as entrepreneur for the CP product portfolio of the regional BSH brands in the small appliances segment. Streamlined processes were introduced to ensure increased efficiencies and a low cost position for the appliances that were distributed under the regional brands. In addition to Zelmer, the regional bands included Pitsos, Profilo and Ufesa.<ref>BSH Corporate Archives, A05-0041, inform, Issue 03/2014, page 11.</ref> | ||
===== Zelmer becomes part of BSH ===== | ===== Zelmer becomes part of BSH ===== | ||