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Local Heroes: Difference between revisions
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The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref> | The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref> | ||
BSH continued to expand its presence in Europe in the 1980s, acquiring the Balay and Safel brands in Spain in 1988/1989.<ref>BSH Corporate Archives, A01-00, Business Report 1988, pages 2, 20 and BSH Corporate Archives, A01-00, Business Report 1989, pages 2-3.</ref> | BSH continued to expand its presence in Europe in the 1980s, acquiring the [[Balay]] and Safel brands in Spain in 1988/1989.<ref>BSH Corporate Archives, A01-00, Business Report 1988, pages 2, 20 and BSH Corporate Archives, A01-00, Business Report 1989, pages 2-3.</ref> | ||
Thanks to the excellent potential and promising growth rates of the Turkish home appliance market, the then second largest home appliance provider in Turkey became part of BSH in 1995. The established Profilo brand proved to be extremely popular with customers.<ref>BSH Corporate Archives, A01-00, Business Report 1995, pages 5-7.</ref> | Thanks to the excellent potential and promising growth rates of the Turkish home appliance market, the then second largest home appliance provider in Turkey became part of BSH in 1995. The established Profilo brand proved to be extremely popular with customers.<ref>BSH Corporate Archives, A01-00, Business Report 1995, pages 5-7.</ref> | ||
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The Spanish small appliances manufacturer Ufesa was also an ideal addition to the company. The brand was acquired by BSH in 1998 – coinciding with the expansion of BSH's Consumer Products division.<ref>BSH Corporate Archives, A01-00, Business Report 1998, pages 6, 14.</ref> | The Spanish small appliances manufacturer Ufesa was also an ideal addition to the company. The brand was acquired by BSH in 1998 – coinciding with the expansion of BSH's Consumer Products division.<ref>BSH Corporate Archives, A01-00, Business Report 1998, pages 6, 14.</ref> | ||
Acquisition of the Polish market leader Zelmer in December 2012 allowed BSH to strengthen its presence on the Eastern European market.<ref>BSH Corporate Archives, A01-00, Business Report 2012, pages 37, 64 and 117.</ref> | Acquisition of the Polish market leader [[The Zelmer brand|Zelmer]] in December 2012 allowed BSH to strengthen its presence on the Eastern European market.<ref>BSH Corporate Archives, A01-00, Business Report 2012, pages 37, 64 and 117.</ref> | ||
== Notes == | == Notes == | ||