The Americas Region: Difference between revisions

BSH has been active in North and South America since the 1990s. Dishwashers produced by BSH Hausgeräte GmbH, or BSHG<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> as it was known then, were already being distributed in North America from 1991 under the Bosch brand.<ref>Bosch Corporate Archives, BZI06_06_D_Artikel_Umwelt, Bosch Zünder 2006/3, page 6.</ref> 1995 ruft die BSHG zum „Aufbruch zur Weltspitze“ aus.<ref>According to CEO Dr. Herbert Wörner. inform 1995/3, page 2.</ref> A pure sales role in North America, however, was no longer enough. The U.S. had one of the largest domestic markets in the world – and the largest individual market for home appliances.<ref>BSH Corporate Archives, A05-0020, inform 1997/3, page 4.</ref> In 1996, BSHG established a dishwasher factory in New Bern, North Carolina, which extended over an area of 12,000 square meters.<ref>BSH Corporate Archives, A05-0020, inform 1997/2, page 33.</ref> However, not only North America is one of the regions in which BSH wants to be more represented, but also South America.

=== The North America Region ===