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===== 2014 – now Setting a new course ===== | ===== 2014 – now Setting a new course ===== | ||
With the slogan BSH/NextLevel, BSH embarked on a course of strategic realignment, one of the main objectives of which was to focus consistently on the consumer. Greater attention was to be paid in future to the different needs of consumers regionally in terms of development, sales and service. At the same time, efforts would also focus on promoting the digital transition. Digitalization meanwhile was playing an increasingly significant role for purchasing, usage and service. [[BSH Chronology 2014-today: Setting a new course|More]] | With the slogan BSH/NextLevel, BSH embarked on a course of strategic realignment, one of the main objectives of which was to focus consistently on the consumer. Greater attention was to be paid in future to the different needs of consumers regionally in terms of development, sales and service. At the same time, efforts would also focus on promoting the digital transition. Digitalization meanwhile was playing an increasingly significant role for purchasing, usage and service. [[BSH Chronology 2014-today: Setting a new course|More]] | ||
=== ''' BSH brands and products''' === | === ''' BSH brands and products''' === | ||
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===== Milestones in product development ===== | ===== Milestones in product development ===== | ||
From the Siemens dust suction pump from 1906 and the Bosch Neuzeit I food processor from 1952, to the full-surface induction cooktop from 2011, the products from BSH make life easier for people. An impressive [[Milestones of Success|range of technically innovative products]] has emerged over a period of more than 100 years. | From the Siemens dust suction pump from 1906 and the Bosch Neuzeit I food processor from 1952, to the full-surface induction cooktop from 2011, the products from BSH make life easier for people. An impressive [[Milestones of Success|range of technically innovative products]] has emerged over a period of more than 100 years. | ||
=== '''BSH-sites und employees''' === | === '''BSH-sites und employees''' === | ||