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== '''The BSH since 1967''' == | == '''The BSH since 1967''' == | ||
[[Datei:1967 Vertrag BSH midi.jpg|thumb|right|550px|The founding contract of BSH, 1967. (Source: BSH Corporate Archives).]] | [[Datei:1967 Vertrag BSH midi.jpg|thumb|right|550px|The founding contract of BSH, 1967. (Source: BSH Corporate Archives).]] | ||
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The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Special:MyLanguage/Robert Bosch GmbH| Robert Bosch GmbH]] and [[Special:MyLanguage/Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[Special:MyLanguage/Die_Konzernzentrale_München|Munich Hochstraße]] represented a clearly visible sign of the merger. | The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Special:MyLanguage/Robert Bosch GmbH| Robert Bosch GmbH]] and [[Special:MyLanguage/Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[Special:MyLanguage/Die_Konzernzentrale_München|Munich Hochstraße]] represented a clearly visible sign of the merger. | ||