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The Australia/Oceania Region: Difference between revisions
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[[file:BSH AUS.jpg|thumb|2004 to 2008: Entrance to BSH Home Appliances Pty. Ltd. housed in Clayton, a suburb of Melbourne. In 2017, the company moved to the nearby grounds of the parent company Bosch. (Quelle: BSH Mediapool)|500x500px]] | |||
In 1978, BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the new short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> sent off a container filled with dishwashers from the Dillingen plant on its long journey to the other side of the world. The first container load of its kind, it reached its destination in Australia safe and sound.<ref>BSH Group Archive, A05-0006, inform 1983/1, page 15.</ref> This anecdote shows how the Bosch and Siemens Hausgeräte brands were already being exported to Australia and New Zealand in the early decades after BSH was founded. | In 1978, BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the new short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> sent off a container filled with dishwashers from the Dillingen plant on its long journey to the other side of the world. The first container load of its kind, it reached its destination in Australia safe and sound.<ref>BSH Group Archive, A05-0006, inform 1983/1, page 15.</ref> This anecdote shows how the Bosch and Siemens Hausgeräte brands were already being exported to Australia and New Zealand in the early decades after BSH was founded. | ||
==== Five stars in Australia ==== | ==== Five stars in Australia ==== | ||
The white goods of both BSH brands have since become established names in the region. Bosch dishwashers won an Australian energy-saving award in 1989. At the time, they were the only dishwashers on the Australian market to receive five (out of six possible) stars.<ref>BSH Group Archive, A05-0012, inform 1989/3, page 11.</ref> The entry into the Chinese market in 1994 paved the way for further development in the Asia-Pacific region. This development was coordinated from Singapore.<ref>The representative office was founded in 1996. It later became a subsidiary and eventually the Regional Headquarters. BSH Group Archive, A01-0013, Business Report 1995, page 6.</ref> In 2004, two BSH subsidiaries were founded in Australia and New Zealand. <ref>BSH Group Archive, A05-00276, inform 2004/3, page 5.</ref> BSH Home Appliances Pty Ltd. is based in Clayton, | The white goods of both BSH brands have since become established names in the region. Bosch dishwashers won an Australian energy-saving award in 1989. At the time, they were the only dishwashers on the Australian market to receive five (out of six possible) stars.<ref>BSH Group Archive, A05-0012, inform 1989/3, page 11.</ref> The entry into the Chinese market in 1994 paved the way for further development in the Asia-Pacific region. This development was coordinated from Singapore.<ref>The representative office was founded in 1996. It later became a subsidiary and eventually the Regional Headquarters. BSH Group Archive, A01-0013, Business Report 1995, page 6.</ref> In 2004, two BSH subsidiaries were founded in Australia and New Zealand. <ref>BSH Group Archive, A05-00276, inform 2004/3, page 5.</ref> BSH Home Appliances Pty Ltd. is based in Clayton, Victoria. BSH Home Appliances Ltd. in Auckland is responsible for sales in New Zealand. | ||
==== Follow the Sun ==== | ==== Follow the Sun ==== | ||