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The Zelmer brand: Difference between revisions
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===== Zelmer becomes part of BSH ===== | ===== Zelmer becomes part of BSH ===== | ||
The formal takeover by BSH was concluded successfully in June 2013 and BSH acquired the Zelmer legal units.<ref>BSH Corporate Archives, A01-0036, Business Report 2013, page 46.</ref> | The formal takeover by BSH was concluded successfully in June 2013 and BSH acquired the Zelmer legal units.<ref>BSH Corporate Archives, A01-0036, Business Report 2013, page 46.</ref> The initial consolidation of Zelmer was reflected in figures of 142 million euros for the 2013 business year<ref>BSH Corporate Archives, A01-0036, Business Report 2013, page 35.</ref>, thus highlighting the significance of the BSH expansion on the Eastern European market. | ||
The integration process was completed gradually. The consolidation of the sales organization in Poland was followed in 2014 by the merging of BSH and Zelmer in Russia and the Ukraine and in 2015 by the merger in the Czech Republic and Romania. Following the integration of Zelmer's national companies in the BSH subsidiaries as well as process improvements and the introduction of the BSH system landscape, the structure of Zelmer's corporate headquarters appeared no longer fit for purpose. Restructuring and adjustment of employee numbers, especially in administration, was necessary. Realignment of the PCP brand strategy led to the dissolution of the RBH. | |||
The integration process was completed gradually. The consolidation of the sales organization in Poland was followed in 2014 by the merging of BSH and Zelmer in Russia and the Ukraine and in 2015 by the merger in the Czech Republic and Romania. | |||
Following the integration of Zelmer's national companies in the BSH subsidiaries as well as process improvements and the introduction of the BSH system landscape, the structure of Zelmer's corporate headquarters appeared no longer fit for purpose. Restructuring and adjustment of employee numbers, especially in administration, was necessary. | |||
Realignment of the PCP brand strategy led to the dissolution of the RBH. | |||
Zelmer S.A. was integrated in BSH Poland on December 30, 2016 following full integration of the subsidiaries. In addition to products under the Zelmer brand, Bosch products were increasingly also produced at the production location in Rzeszow. | Zelmer S.A. was integrated in BSH Poland on December 30, 2016 following full integration of the subsidiaries. In addition to products under the Zelmer brand, Bosch products were increasingly also produced at the production location in Rzeszow. | ||
== Notes == | == Notes == | ||