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The Zelmer brand: Difference between revisions
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The integration process was completed gradually. The consolidation of the sales organization in Poland was followed in 2014 by the merging of BSH and Zelmer in Russia and the Ukraine and in 2015 by the merger in the Czech Republic and Romania. Following the integration of Zelmer's national companies in the BSH subsidiaries as well as process improvements and the introduction of the BSH system landscape, the structure of Zelmer's corporate headquarters appeared no longer fit for purpose. Restructuring and adjustment of employee numbers, especially in administration, was necessary. Realignment of the PCP brand strategy led to the dissolution of the RBH. | The integration process was completed gradually. The consolidation of the sales organization in Poland was followed in 2014 by the merging of BSH and Zelmer in Russia and the Ukraine and in 2015 by the merger in the Czech Republic and Romania. Following the integration of Zelmer's national companies in the BSH subsidiaries as well as process improvements and the introduction of the BSH system landscape, the structure of Zelmer's corporate headquarters appeared no longer fit for purpose. Restructuring and adjustment of employee numbers, especially in administration, was necessary. Realignment of the PCP brand strategy led to the dissolution of the RBH. | ||
Zelmer S.A. was integrated in BSH Poland on December 30, 2016 following full integration of the subsidiaries. In addition to products under the Zelmer brand, Bosch products were increasingly also produced at the production location in Rzeszow. | Zelmer S.A. was integrated in BSH Poland on December 30, 2016 following full integration of the subsidiaries. In addition to products under the Zelmer brand, Bosch products were increasingly also produced at the production location in Rzeszow. BSH sells its brand Zelmer to the Spanish company B&B Trends, effective January 1 2020. | ||
== Notes == | == Notes == | ||