BSH Chronology 1967-1978: Establishment and National Consolidation: Difference between revisions

This quote from the preamble to the contract establishing "Interessengemeinschaft Haushaltsgeräte (IGH)", which was the forerunner to Bosch und Siemens Hausgeräte GmbH (BSHG<ref><nowiki>######</nowiki></ref>), succinctly describes how the planned cooperation was good for all sides. The market for electrical home appliances had recorded increases in production and growth rates of up to 290 percent after the economic miracle. From the mid-1960s, every household was equipped with the necessary appliances, sales were stagnating and growth rates declining rapidly.<ref>Schwender, Manfred: Absatzbedingungen und Absatzorganisation für Elektro-Haushaltsgeräte, Nuremberg 1964, pages 9–12.</ref> This development was reinforced by a general downturn, which resulted in a minor recession in 1967.<ref>Also: Hilger: "Amerikanisierung" deutscher Unternehmen, pages 136–138. 40 Jahre BSH – Eine Chronik, Munich 2007, page 28. Dieter Spethmann: Deutschland – Die Dritte Industrielle Revolution, Munich 2010, page 72. Hans-Ulrich Wehler: Deutsche Gesellschaftsgeschichte. Fifth Volume. Bundesrepublik und DDR. 1949–1990, Munich 2008, page 59.</ref> In this situation, the benefits of collaboration were obvious: consolidation through cooperation, establishment of common development, shared production and joint sales as well as focus on technical innovations and rationalization.<ref>BSH Group Archive, B01-0001, page 6. Hilger: "Amerikanisierung" deutscher Unternehmen, page 139. BSH_Zeitstrahl_1966_bis_1962_erhalten_v_Peschl_TR.</ref> IGH wanted to use its strong new market position to stand up to the competition, which was coming primarily from Italy, the U.S. and Japan.<ref>BSH Group Archive, B01-0001, Communication from BSH to the Board of Management of Bosch-Haushaltgeräte and Siemens Electrogeräte from 18.12.1968. Siemens: Entfesselter Riese, in: Der Spiegel 9/1966, pages 56-58, page 58. Bähr/Erker: Bosch, page 378.</ref>