BSH Chronology 1967-1978: Establishment and National Consolidation: Difference between revisions

BSH Chronology 1967-1978: Establishment and National Consolidation (view source)

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	"The European market demands companies of a European dimension. The consolidation of the technical and commercial strengths and activities of the mutual consumer goods segments will significantly improve the competitive strength of the merged segments."<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 26.</ref>		"The European market demands companies of a European dimension. The consolidation of the technical and commercial strengths and activities of the mutual consumer goods segments will significantly improve the competitive strength of the merged segments."<ref>Quote from the preamble of the joint venture contract, BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 26.</ref>

	==== Overcoming the crisis together ====		==== Overcoming the crisis together ====