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Balay: Difference between revisions
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(Created page with "thumb|400x400px|Balay site in Montanana. (Source: Press fotos BSH Hausgeräte GmbH) In 1947, entrepreneurs Esteban Bayona and José Maria Lairla...") |
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==== BSH offered a way out of the crisis ==== | ==== BSH offered a way out of the crisis ==== | ||
BSH CEO, Dr. Herbert Wörner, delivered the opening address at the BSH company conference in Munich in June 1989, where he outlined the strategy for the coming 1990s: "...to develop BSHG from a company with a heavy bias on the home market (...) to a true European white goods producer." The majority stake in Balay and Safel in December 1988 represented a significant step already toward achieving this objective. BSH thus acquired the 24 percent market share held by the two Spanish manufacturers in their home country. At a European level, a market share of 12 percent was achieved, thus making BSH the second largest manufacturer of home appliances.<ref>BSH Corporate Archives, A05-0012, inform 02/1989, from page 2.</ref> | BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> CEO, Dr. Herbert Wörner, delivered the opening address at the BSH company conference in Munich in June 1989, where he outlined the strategy for the coming 1990s: "...to develop BSHG from a company with a heavy bias on the home market (...) to a true European white goods producer." The majority stake in Balay and Safel in December 1988 represented a significant step already toward achieving this objective. BSH thus acquired the 24 percent market share held by the two Spanish manufacturers in their home country. At a European level, a market share of 12 percent was achieved, thus making BSH the second largest manufacturer of home appliances.<ref>BSH Corporate Archives, A05-0012, inform 02/1989, from page 2.</ref> | ||
==== Expertise in induction technology ==== | ==== Expertise in induction technology ==== | ||