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| [[File:BSH Zentrale Muenchen MCZK002102 architecture4 def Grenzner.jpg|alt=Picture of the BSH headquarters in the BSH wiki|thumb|480x480px|BSH headquarters in Munich's Carl-Wery-Strasse 34. (Source:Press fotos BSH Hausgeräte GmbH)]] | | [[File:BSH Zentrale Muenchen MCZK002102 architecture4 def Grenzner.jpg|alt=Picture of the BSH headquarters in the BSH wiki|thumb|601x601px|BSH headquarters in Munich's Carl-Wery-Strasse 34. (Source:Press fotos BSH Hausgeräte GmbH)]] |
| '''Welcome to the BSH Wiki, the information pool on the history of BSH!''' | | '''50 years of BSH Hausgeräte GmbH''' |
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| The database contains texts on [[Special:MyLanguage/Milestones of Success|milestones]] in the company’s history and in product development. The history of BSH is brought to life through historical pictures and exciting facts. This wiki was created in close association with the BSH Group Archive.
| | Welcome to the BSH history wiki, the information pool spanning 50 years of BSH. |
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| You will find the key facts and figures on how the company BSH Hausgeräte GmbH evolved from Bosch und Siemens Hausgeräte GmbH to become one of the world’s leading home appliance manufacturers.
| | The database contains texts on milestones in the company's history and in product development. The history of BSH is brought to life through historical pictures and exciting facts. This wiki was created in cooperation with the BSH Corporate Archives. |
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| Read and discover the history and stories of BSH from the [[Special:MyLanguage/Dedusting pumps – the first mobile vacuum cleaners|dust suction pump]] to the [[Special:MyLanguage/Home Connect|Home Connect App]].
| | Five chronological chapters provide an overview of the company's development. You will find the key facts and figues on how the company BSH Hausgeräte GmbH evolved from Bosch und Siemens Hausgeräte GmbH to become one of the world’s leading home appliance manufacturers. |
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| | We are BSH: The strengths of our company are the result of its history – a history that began long before 1967. The historical perspective sheds a new light on current issues, clarifies interrelationships and highlights developments, while always looking to the future. |
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| | We will gradually release all areas of this wiki in the course of our anniversary year. Read and discover the history and stories of BSH from the dust suction pump to the Home Connect App. |
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| | === '''Chronological History of BSH''' === |
| | [[BSH Chronology 1967-1978: Establishment and National Consolidation|1967-1978: Establishment and National Consolidation]] |
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| == '''The BSH since 1967''' ==
| | [[BSH Chronology 1979-1983: National Growth|1979-1983: National Growth]] |
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| | [[BSH Chronology 1984-2002: Sustainability and Internationalization|1984-2002: Sustainability and Internationalization]] |
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| ==== A short History of the BSH ====
| | [[BSH Chronology 2003-2013: International Consolidation|2003-2013: International Consolidation]] |
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| | [[BSH Chronology 2014-today: Setting a new course|2014-today: Setting a new course]] |
| [[File:1967 Vertrag BSH midi.jpg|thumb|right|480px|The founding contract of BSH, 1967.]] | |
| The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Special:MyLanguage/Robert Bosch GmbH| Robert Bosch GmbH]] and [[Special:MyLanguage/Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[Special:MyLanguage/The Company Headquarters in Munich|Munich Hochstraße]] represented a clearly visible sign of the merger.
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| The consolidation of the previous years came just in the nick of time. The German economy and home appliance business was stagnant at the beginning of the 1980s. Despite this, BSHG not only managed to hold its own on the market, it even increased its market share still further. The situation was boosted by the sensational insolvency of the company’s largest competitor and sector leader AEG. BSHG expanded its portfolio with the addition of the well-known [[Special:MyLanguage/The Neff Brand and the BSH Site in Bretten|NEFF brand]], a former subsidiary of AEG.
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| The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[Special:MyLanguage/The Americas Region|American]] and [[Special:MyLanguage/The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Special:MyLanguage/Gaggenau|Gaggenau]] based in Baden.
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| At the turn of the new millennium, BSHG, now called BSH, embarked on a course of modernization. The corporate mission was revised, while business conduct guidelines and diversity management were introduced. Despite tension in the world economy, BSH was able to expand internationally and develop new forward-looking markets. Attention focused especially on growing business abroad in Eastern Europe and North America. BSH also began stepping up its involvement in the Arab world in 2010, thus developing a strong international network over the years that guaranteed financial security and economic success.
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| With the slogan BSH/NextLevel, BSH embarked on a course of strategic realignment, one of the main objectives of which was to focus consistently on the consumer. Greater attention was to be paid in future to the different needs of consumers regionally in terms of development, sales and service. At the same time, efforts would also focus on promoting the digital transition. Digitalization meanwhile was playing an increasingly significant role for purchasing, usage and service.
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| ==== The chronology of BSH ====
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| *[[BSH Chronology 1967-1978: Establishment and National Consolidation|1967-1978: Establishment and National Consolidation]]
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| *[[BSH Chronology 1979-1983: National Growth|1979-1983: National Growth]]
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| *[[BSH Chronology 1984-2002: Sustainability and Internationalization|1984-2002: Sustainability and Internationalization]]
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| *[[BSH Chronology 2003-2013: International Consolidation|2003-2013: International Consolidation]]
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| *[[BSH Chronology 2014-today: Setting a new course|2014-today: Setting a new course]]
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| == ''' BSH brands and products''' ==
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| [[File:Foto 01 01 1906 Entstaeubungspumpe.jpg|thumb|315x315px|From the dedusting pump... ]]
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| [[File:2019 Milestone Cookit.jpg|thumb|235x235px|...to the CookIt multifunctional kitchen machine. BSH combines over 100 years of household appliance know-how.]]
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| ==== History of the BSH brands and products ====
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| The BSH brands convey passion and are among the strongest on the home appliance market. The core brands [[Special:MyLanguage/Robert Bosch GmbH|Bosch]] and [[Special:MyLanguage/Siemens|Siemens]] have been there right from the start in 1967. [[Special:MyLanguage/The Neff Brand and the BSH Site in Bretten|Neff]] became part of BSH in 1982, while [[Special:MyLanguage/Gaggenau|Gaggenau]] was added to the portfolio in 1995. Backed by a long history in their own regions, [[Special:MyLanguage/Local Heroes|Local Heroes]] such as [[Special:MyLanguage/Balay|Balay]] in Spain (1988), [[Special:MyLanguage/The Americas Region|Thermador]] in the USA (1998), but also [[Special:MyLanguage/History of the Constructa brand|Constructa]], known for [[Special:MyLanguage/The Constructa fully automatic washing machine|the first fully automatic washing machine]] in Germany, now additionally benefit from the expertise of the BSH technology centers. The brand portfolio allows BSH to offer a wide range of products for a variety of different customers and needs.
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| The [[Special:MyLanguage/Milestones of Success|BSH products]] offer reliability and outstanding quality. They are developed and produced on the basis of technological expertise and in-depth knowledge of customer needs. In this respect, BSH follows the tradition of its parent companies Bosch and Siemens: The [[Special:MyLanguage/The first Bosch refrigerator – a round affair|first Bosch refrigerator]] conquered the market in 1933, while the Siemens [[Special:MyLanguage/Dedusting pumps – the first mobile vacuum cleaners|dust suction pump]] has been freeing the atmosphere of dust since 1906. Constructa, Neff and Gaggenau also contribute their expert knowledge and products to BSH and are continuing to develop them further. An example of this is downdraft ventilation from Gaggenau.
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| ==== Innovations and Milestones in product development ====
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| The history of BSH is a history of [[Special:MyLanguage/Continuous improvement mindset|inventions, innovations and progressive developments]]. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product [[Special:MyLanguage/AquaStop – reliable protection against water damage|AquaStop]] has been guaranteeing reliable protection against water damage since 1985, while [[Special:MyLanguage/Zeolite drying|Zeolite drying]] technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008. Some BSH products in recent decades were even [[Special:MyLanguage/Ahead of its time|ahead of their time]].
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| From the Siemens dust suction pump from 1906 and the Bosch Neuzeit I food processor from 1952, to the full-surface induction cooktop from 2011, the products from BSH make life easier for people. An impressive [[Special:MyLanguage/Milestones of Success|range of technically innovative products]] has emerged over a period of more than 100 years.
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| ==== Global Brands ====
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| *[[Special:MyLanguage/Robert Bosch GmbH|Bosch]]
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| *[[Special:MyLanguage/Siemens|Siemens]]
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| *[[Special:MyLanguage/Gaggenau|Gaggenau]]
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| *[[Special:MyLanguage/The Neff Brand and the BSH Site in Bretten|NEFF]]
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| ==== Local Brands ====
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| *[[Special:MyLanguage/The Americas Region#Thermador|Thermador]]
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| *[[Special:MyLanguage/Balay|Balay]]
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| *[[Special:MyLanguage/The Americas Region#Der Cono Sur rückt in den Fokus|Coldex]]
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| *[[Special:MyLanguage/History of the Constructa brand|Constructa]]
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| *[[Special:MyLanguage/Region_Europe#Greece|Pitsos]]
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| *[[Special:MyLanguage/Region_Europe#Turkey|Profilo]]
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| *Junker
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| == '''BSH-sites und employees''' ==
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| ==== The sites and how they have developed ====
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| [[File:Foto 02 1956 ca Constructa Werkhalle.jpg|thumb|400x400px|A view into an early Constructa factory hall, 1956.]]
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| [[File:Fertigung in Traunreut 1 Qualitaetskontrolle 2007 BSH-Pressebilder.jpg|thumb|400x400px|Production and quality control at the Traunreut plant, 2007.]]
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| [[File:1900 ca Belegschaft der Eisenwerke Gaggenau BSH Konzernarchiv.jpg|thumb|400x400px|The employees of the Gaggenau ironworks, around 1900.]]
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| BSH is represented today on all continents of the world. But the history of BSH begins in Germany. Today, in addition to the modern company headquarters in Munich, the company’s oldest sites, and the richest in tradition, are also found in Germany.
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| BSH has always regarded itself not only as a German but also a [[Special:MyLanguage/Region Europe|European company]]. As the leading home appliance manufacturer, most of the production locations and sales organizations today are located in Europe. The [[Special:MyLanguage/Netherlands|Netherlands]] is home to the oldest representative offices of the parent companies of BSH, Bosch and Siemens outside of Germany. Siemens & Halske products were represented in The Hague by the company Wisse, Piccaluga & Co. as far back as 1879. The company Willem van Rijn then took over as sole representative of Bosch products in the Netherlands in 1903. Soon after it was established, BSH began to position itself on the European market. BSH’s European expansion began in Greece and Slovenia in the 1970s. BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Special:MyLanguage/Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Another [[Special:MyLanguage/Local Heroes|Local Hero]] of BSH. Home appliances from BSH have been available in Poland since 1990. A plant for assembling washing machines was opened close to the Polish city of Łódź in 1994. It was the first new plant to be built by BSH in Eastern Europe, The washing machines from Łódź were initially intended exclusively for the Eastern European markets but were also produced for EU countries from 1999. Today, alongside the assembly plant for front-loader washing machines, Łódź is also home to a logistics center, a dishwasher plant, a plant for washer-dryers, the new and the new development center for dryers, and the Regional Contact Center (RCC).
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| BSH was also active in the [[Special:MyLanguage/The Americas Region|America region]] in the 1990s. Apart from the existing sales companies servicing their core markets, BSH was also expanding into North America with the construction of a factory for dishwashers in New Bern and the acquisition of the US home appliance manufacturer Thermador. The development of the South American market began with the takeover of the leading Brazilian home appliance manufacturer Continental in 2001. BSH used the infrastructure acquired in the process to also distribute its Bosch and Siemens brands. The Peruvian cooling appliances manufacturer Coldex was acquired in 1996 to broaden the company’s base on the South American growth market.
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| BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[Special:MyLanguage/The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[Special:MyLanguage/The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand.
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| BSH is also represented in [[Special:MyLanguage/The Region Africa|Africa]] and the Middle East. It has subsidiaries in Morocco, South Africa, Israel and the United Arab Emirates, which are responsible for the local sales organizations.
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| ===== BSH Germany =====
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| * [[Special:MyLanguage/Bad Neustadt|Bad Neustadt]]
| | === '''The strengths of BSH''' === |
| * [[Special:MyLanguage/The Berlin Site|Berlin]]
| | These five strengths are what make BSH unique. |
| * [[Special:MyLanguage/The Neff Brand and the BSH Site in Bretten|Bretten]]
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| * [[Special:MyLanguage/Factory and Technology Center in Dillingen|Dillingen]]
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| * [[Special:MyLanguage/The Giengen Factory|Giengen]]
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| * [[Special:MyLanguage/The Company Headquarters in Munich|Munich]]
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| * [[Special:MyLanguage/The Nauen Factory|Nauen]]
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| * [[Special:MyLanguage/BSH Regensburg – Electronic Systems, Drives (PED)|Regensburg research and development site]]
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| * [[Special:MyLanguage/The Traunreut Factory|Traunreut]]
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| | ===== Exceptional people in a strong global network ===== |
| | BSH employees are committed, professional and globally networked. They are the secret ingredient that drives the success of the company. BSH is represented today on all continents of the world. Using its sites in Germany as a springboard, for example, [[Bad Neustadt]], [[The Berlin Site|Berlin]], [[The Neff Brand and the BSH Site in Bretten|Bretten]], [[Factory and Technology Center in Dillingen|Dillingen]], [[The Giengen Factory|Giengen]], [[The Traunreut Factory|Traunreut]] and [[The Company Headquarters in Munich|Munich]], the company quickly expanded into many countries in Europe. Stepping onto the world stage was both swift and successful, with BSH appliances now also being produced and marketed in North America, Asia and South America. |
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| ===== BSH Global =====
| | [[Exceptional People in a Global Network|You can discover more about the German BSH sites here]]. You can also find out more here soon about the people at the company. |
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| *[[Special:MyLanguage/Region Europe|The Region Europe]]
| | ===== Unique brand portfolio ===== |
| *[[Special:MyLanguage/The Americas Region|The Americas Region]]
| | The BSH brands convey passion and are among the strongest on the home appliance market. Not only have the core brands Bosch and Siemens been there right from the beginning in 1967, but also Constructa, famous for Germany's first fully automatic washing machine. Neff became part of BSH in 1982 with Gaggenau added to the portfolio in 1995. Backed by a long history in their own regions, Local Heroes such as Balay in Spain (1988) and Zelmer in Poland (2013) now additionally benefit from the expertise of the BSH technology centers. The brand portfolio allows BSH to offer a wide range of products for a variety of different customers and needs. |
| *[[Special:MyLanguage/The Asia Region|The Asia Region]]
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| *[[Special:MyLanguage/The Region Africa|The Region Africa]]
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| *[[Special:MyLanguage/The Australia/Oceania Region|The Australia/Oceania Region]]
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| | [[Unique brand portfolio|Find out more here soon about the BSH brand portfolio.]] |
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| ==== People at BSH ==== | | ===== Continuous improvement mindset ===== |
| | The history of BSH is a history of inventions, innovations and progressive developments. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product AquaStop has been guaranteeing reliable protection against water damage since 1985, while Zeolite drying technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008. |
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| BSH employees are committed, professional and globally networked. They are the secret ingredient that drives the success of the company. Mutual respect, trusting collaboration and open dialog – these values not only characterize the corporate culture of BSH but are also firmly entrenched in its Corporate Principles. Other important factors include topics such as occupational safety, health management, diversity and work-life balance. When all of these values are taken to heart and lived out, BSH can produce key innovations and ensure its sustainable success. | | Find out more here soon about BSH inventions and innovations. |
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| * [[Special:MyLanguage/BSH Academy|BSH Academy]]
| | ===== Outstanding technology and quality ===== |
| * [[Special:MyLanguage/BSH training & education|Training at BSH]]
| | The BSH products offer reliability and outstanding quality. They are developed and produced on the basis of technological expertise and in-depth knowledge of customer needs. In this respect, BSH follows the tradition of its parent companies Bosch and Siemens: The first Bosch refrigerator conquered the market in 1933, while the Siemens dust suction pump has been freeing the atmosphere of dust since 1906. Constructa, Neff and Gaggenau also contribute their expert knowledge and products to BSH and are continuing to develop them further. An example of this is downdraft ventilation from Gaggenau. |
| * [[Special:MyLanguage/The employee magazines|Employee magazines]]
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| * [[Special:MyLanguage/The BSH football tournament|The BSH football tournament]]
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| | [[Milestones of Success|Click here for a list of key BSH products.]] Information on individual appliances will also be provided in the future. |
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| == '''Pictures from BSH history''' == | | ===== Trustful partnerships ===== |
| | BSH maintains longstanding and highly valued partnerships with its customers and suppliers. Collaboration is based on trust and mutual respect. |
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| In this section, aspects of BSH history are presented in picture series.
| | Find out more here soon about BSH partnerships. |
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| *[[Special:MyLanguage/Bosch_Roadshow|The Bosch Roadshow]]
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| *[[Special:MyLanguage/Constructa picture gallery|Constructa - a washing machine legend]]
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| *[[Special:MyLanguage/Giengen picture gallery|The Giengen plant in the 1950s]]
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| *[[Special:MyLanguage/Milestones of Success|Milestones of Success]]
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| [[Special:MyLanguage/Special:AllPages|Are you looking for something specific? Here you will find all the pages.]]
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| [https://wiki.bsh-group.com/de/wiki/Hauptseite Discover the BSH wiki in German / Möchten Sie im deutschsprachigen BSH-Wiki lesen, klicken Sie hier] | | [https://wiki.bsh-group.com/de/wiki/Hauptseite Discover the BSH wiki in German / Möchten Sie im deutschsprachigen BSH-Wiki lesen, klicken Sie hier] |
BSH headquarters in Munich's Carl-Wery-Strasse 34. (Source:Press fotos BSH Hausgeräte GmbH)
50 years of BSH Hausgeräte GmbH
Welcome to the BSH history wiki, the information pool spanning 50 years of BSH.
The database contains texts on milestones in the company's history and in product development. The history of BSH is brought to life through historical pictures and exciting facts. This wiki was created in cooperation with the BSH Corporate Archives.
Five chronological chapters provide an overview of the company's development. You will find the key facts and figues on how the company BSH Hausgeräte GmbH evolved from Bosch und Siemens Hausgeräte GmbH to become one of the world’s leading home appliance manufacturers.
We are BSH: The strengths of our company are the result of its history – a history that began long before 1967. The historical perspective sheds a new light on current issues, clarifies interrelationships and highlights developments, while always looking to the future.
We will gradually release all areas of this wiki in the course of our anniversary year. Read and discover the history and stories of BSH from the dust suction pump to the Home Connect App.
Chronological History of BSH
1967-1978: Establishment and National Consolidation
1979-1983: National Growth
1984-2002: Sustainability and Internationalization
2003-2013: International Consolidation
2014-today: Setting a new course
The strengths of BSH
These five strengths are what make BSH unique.
Exceptional people in a strong global network
BSH employees are committed, professional and globally networked. They are the secret ingredient that drives the success of the company. BSH is represented today on all continents of the world. Using its sites in Germany as a springboard, for example, Bad Neustadt, Berlin, Bretten, Dillingen, Giengen, Traunreut and Munich, the company quickly expanded into many countries in Europe. Stepping onto the world stage was both swift and successful, with BSH appliances now also being produced and marketed in North America, Asia and South America.
You can discover more about the German BSH sites here. You can also find out more here soon about the people at the company.
Unique brand portfolio
The BSH brands convey passion and are among the strongest on the home appliance market. Not only have the core brands Bosch and Siemens been there right from the beginning in 1967, but also Constructa, famous for Germany's first fully automatic washing machine. Neff became part of BSH in 1982 with Gaggenau added to the portfolio in 1995. Backed by a long history in their own regions, Local Heroes such as Balay in Spain (1988) and Zelmer in Poland (2013) now additionally benefit from the expertise of the BSH technology centers. The brand portfolio allows BSH to offer a wide range of products for a variety of different customers and needs.
Find out more here soon about the BSH brand portfolio.
Continuous improvement mindset
The history of BSH is a history of inventions, innovations and progressive developments. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product AquaStop has been guaranteeing reliable protection against water damage since 1985, while Zeolite drying technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008.
Find out more here soon about BSH inventions and innovations.
Outstanding technology and quality
The BSH products offer reliability and outstanding quality. They are developed and produced on the basis of technological expertise and in-depth knowledge of customer needs. In this respect, BSH follows the tradition of its parent companies Bosch and Siemens: The first Bosch refrigerator conquered the market in 1933, while the Siemens dust suction pump has been freeing the atmosphere of dust since 1906. Constructa, Neff and Gaggenau also contribute their expert knowledge and products to BSH and are continuing to develop them further. An example of this is downdraft ventilation from Gaggenau.
Click here for a list of key BSH products. Information on individual appliances will also be provided in the future.
Trustful partnerships
BSH maintains longstanding and highly valued partnerships with its customers and suppliers. Collaboration is based on trust and mutual respect.
Find out more here soon about BSH partnerships.
Discover the BSH wiki in German / Möchten Sie im deutschsprachigen BSH-Wiki lesen, klicken Sie hier
